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Your Shot

Representing Barcelona’s Spirit in Six Art Pieces

O Creative Studio, 1 month, 1 week ago

How O Creative Studio reacted to a very open brief for Seat’s latest ad campaign

The team at O Creative Studio had never read a script quite like it. The first time they read the brief from C14TORCE for Seat’s new TV campaign, t... Read more

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Building a Weird World Inside a Booze-Addled Brain

FCB APAC, 1 month, 1 week ago

How FCB New Zealand and director Daniel Warwick told one of the strangest cautionary tales you’re likely to encounter

Anti-drinking campaigns are tricky. There’s a balance to be struck. You’re never going to engage by resorting to moralistic finger wagging… but the... Read more

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Your Shot: The Big Mac x Bacon Reigns Supreme for McDonald’s Canada

Cossette, 2 months ago

Cossette’s Peter Ignazi on playing off the fashion industry’s exclusivity culture for the burger’s 50th birthday

In the fashion industry exclusivity is everything. People will queue for days, camped out on the street, just to get their mitts on the latest coll... Read more

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How Range Rover Battled the Dragon in China

Spark44, 2 months ago

Spark44 and Sam Brown headed to China’s Heaven’s Gate for a terrifying stunt and some beautiful content, writes LBB’s Laura Swinton

99 twisting turns alongside sheer vertical drops, racing along a road the locals liken to a white dragon. 999 steps up a 45-degree stone staircase ... Read more

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Behind the Brilliance of Nike’s Love Letter to London

Time Based Arts, 2 months ago

Megaforce and Time Based Arts on how they wove together so many ideas and cheeky moments into Nike’s snapshot of London culture

It’s not often that an advertising campaign instantly becomes a cultural moment on the day it’s released. But Nike’s ‘Nothing Beats a Londoner’ fil... Read more

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Your Shot: Sixt’s Valentine’s Love Story with a Wicked Twist

tempomedia, 2 months ago

thjnk Munich’s Francisca Maass and tempomedia director Laurent Chanez on a beautiful new film that’s not all that it seems

Valentine’s Day is the perfect time for marketers to hit consumers with big, deep, emotive stories of companionship and everlasting love. Vehicle r... Read more

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Convincing the World That ‘Crocodile Dundee’ Was Getting a New Sequel

Revolver and Will O'Rourke, 2 months, 1 week ago

Steve Rogers on directing the trailer campaign for a Hollywood film that was really a Super Bowl ad for Tourism Australia

Towards the end of January this year, the film world was sent into a spin by what looked like a movie sequel nobody was expecting. When a teaser tr... Read more

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How Tal Zagreba Created the Ultimate Break-Up Fantasy for Volvo

Great Guns UK, 2 months, 1 week ago

The Great Guns director on masterminding the epic branded content music video and surviving shooting in the hottest place in Israel

Just over a month ago, Volvo’s Israel office shifted gears with its advertising strategy, wowing audiences with an explosive branded content music ... Read more

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Campari & JWT Milan: Building a Legend

J. Walter Thompson Europe, 2 months, 1 week ago

Campari’s Andrea Neri and the JWT creative team explain the thinking behind their cinematic epic

Just over a year ago Campari took a left turn with its marketing strategy, launching the Campari Red Diaries - a series of stories bringing to life... Read more

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How Skittles’ Super Bowl Ad for One Teenager Came to Be

DDB North America, 2 months, 1 week ago

DDB Executive Creative Director Colin Selikow on creating a customised spot for Marcos Menendez

Like many brands, Skittles produced an ad specifically for the Super Bowl this year. Unlike many brands though, millions of people did not see it. ... Read more