How Little Black Book is Keeping it Tight with GDPR

You may or may not have come across the GDPR. It’s a new data protection law from the EU and it stands for General Data Protection Regulation. It’s designed to put you in control of your personal data. It comes into effect on May 25th 2018.

It changes how companies use your personal data – and that includes Little Black Book.

We want to put you in control and to let you know how and why we collect data.

- Newsletter subscribers. If you have given us your email address and consent, we will send you our regular newsletters, covering news and new work from around the world. If you don’t get the newsletter and you’d like to, you can sign up here. Don’t worry, we won’t use that data for any other purpose.

- Website subscribers. If you have set up a personal user profile on Little Black Book, we will store and use the personal details you have provided in order to administer the account and let you manage log ins. If you don’t have a personal user profile you can set one up here. You can manage your privacy settings too, to decide exactly what is shown publicly and, if you wish, delete the profile completely under ‘the right to be forgotten’.

- Memberships. If you have purchased and set up a company membership on Little Black Book, we will keep your details and contact you so that we can fulfil the service that you have paid for (for example, letting you know about your included tickets to the LBB & Friends Beach, help with using the company profile on the website or information about your entries to The Immortal Awards). This information includes email addresses of individuals who have been appointed page admins as well as company decision makers involved in choosing to sign up with Little Black Book.

You’re Not a Member or Subscriber, so why have we contacted you?

We only hold a limited amount of personal data so that we can provide the services that you have paid for or signed up for. We may also hold personal data in the form of work email addresses on the basis of legitimate interest.

The UK government says the law sets out a number of exemptions from GDPR, which include added protections for journalists, who handle people’s personal information. While UK law is being finalised we are working to make sure that we comply with GDPR provisions. That means that our journalists may contact you regarding a story and may store some personal data. But this data won’t be used for any other purpose.

LBB/Lab is a PR and content-writing consultancy wing of Little Black Book. The Lab contacts journalists with relevant information to allow journalists to carry out their job, and as such may contact journalists under the basis of legitimate interest. LBB/Lab may also contact you for other reasons related to their day-to-day work, for example to make sure that the information in their press releases is accurate, which is also a legitimate interest.

As a B2B organisation, we may contact you where our products, events or information is relevant to you professionally. In these situations we will only do so in a way that is proportionate, has a minimal privacy impact, and would not – we hope – strike you as surprising. For example, we might be heading for a trip to your city and decide to reach out to production companies or agencies to arrange meetings. This can also be considered a legitimate interest. Of course, if you want us to stop contacting you, let us know at


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