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ABOUT US

Little Black Book (LBBonline) is a place to celebrate global creativity in advertising, across all parts of the business and from all corners of the world.

We believe that every region, market, and local office, deserves a place to be celebrated and read by a global audience. 

We provide a platform that allows people from all aspects of the advertising industry to share their news, work, and opinion, without begging for column space or paying for advertorial. 

This inclusive approach has given LBBonline a large, and very loyal global industry following with over 130,000 individuals from over 145 countries, using the site each month to access local and global creative news, explore in-depth editorial features, and search the latest work – all for free.


First launched in 2009, Little Black Book has always grown organically, and our model is directly driven by the needs of our clients and users. 

We listened when our members said they were struggling with getting their PR to reach a global audience, so in 2014 we launched LBB/Lab to help generate content, and fame, for our clients. 

In 2015, we launched our Influencers channel, highlighting the best thought leadership and opinion from our most influential members, and we forged our global franchise partnerships, the first with Campaign Brief, allowing us to celebrate amazing creative from Australia and New Zealand.


Little Black Book is run by professionals from a range of backgrounds in the advertising industry. It was our relationship with global creative directors that led to the creation of LBBonline, and our founder was the creator of BEAM.TV – which went on to be the system that fed Cannes, D&AD, The CLIOs, ANDYs and 25 other major global award shows.

We’ve hired an ex-agency global communications manager to grow The Lab and run our communications, we have a global editor formerly of a leading creative publication, and our staff have experience across post production and production industries. You can find out more about the team here. 

We LOVE and understand the business of creativity, and are driven by our passion for our industry. 


WHAT WE OFFER

LBBonline

LBBonline is a creative platform for the advertising world, driven by strong editorial and user-generated content. 

The site was launched in 2009, at a time when there was a global saturation of advertising publications and websites, all siloed by country, language and expertise, and presenting an expensive and time-consuming way to stay abreast of industry news. 

LBB was created as a place where all the news, from all areas of advertising, across all regions in the world, could be found and read for free.

The site is free to view and users can subscribe to create their own tailored feed, allowing them to curate the news and work that best fits their needs.

Our editorial team covers the most relevant and exciting advertising news from all around the world, as well as major industry events and awards. Our subscribers also receive weekly and monthly newsletters, covering trends, regions and the very best creative. The integrity of our editorial content is paramount and we only share the most relevant news and inspiring work – we don’t offer paid advertorial.

User-generated content is submitted by our LBB members. Members are companies that pay to have a presence on the LBB site. As part of their membership they are given a profile page, which serves as an anchor to all their content; they can upload their own news, which will feature in the site’s main news page; and they can upload their creative work, which populates a tagged, searchable, creative-archive, covering all mediums, sectors, and markets. 

Our members also have unlimited access to our events and jobs pages, allowing them to post-new roles and advertise their own events, to a global audience. 

Membership is very affordable, and there are different levels available. You can find out more about becoming a member here, or by emailing paul@lbbonline.com


LBB/Lab

LBB/Lab is Little Black Book’s PR and communications arm. 

In 2014, some established LBBonline clients were struggling to generate content for their LBB pages. Press releases, news stories, even thought leadership – they needed someone to help them talk about themselves. 

So they asked if LBB could not only host the content, but write it. And so LBB/Lab was formed. 

LBB members can use LBB/Lab to create their user-generated content for LBBonline, and to write press releases and opinion pieces for distribution to industry publications across the world. 

Breaking the traditional retainer-model, LBB/Lab offers packages of tangible content for fixed prices. This makes PR straightforward and affordable for our members, and we also offer additional consultancy for tailor-made PR and communications. 

LBB/Lab currently represents over 35 clients, from agencies to production companies, post houses to sound companies, around the world. 

To find out more about how LBB/Lab can further your business through strategic PR, email Rachael@lbbonline.com


EVENTS

Every year Little Black Book hosts events that promote education, collaboration, and ultimately celebrate this great industry. 

From training bootcamps, to specialist academies, to our annual Little Black Book and Friends Beach at Cannes Lions, we are always looking for new partners, speakers and sponsors.

To find out more about our events, please email peach@lbbonline.com


CONSULTANCY

Looking to find a new creative partner? Collaborate on an industry event? Or perhaps you need the opinion of an industry professional. Little Black Book offers tailor-made consultancy to help our members further their business goals. 

To find out more email matt@lbbonline.com


OUR HISTORY

Little Black Book is the creation of Matt Cooper, formerly of Saatchi & Saatchi, the Mill and creator of BEAM.TV, the world’s first digital ad delivery system. 

Having spent over a decade travelling the world and meeting some of the biggest names and characters in our industry, Matt had developed an impressive little black book of contacts across the world, and in 2008, he decided to formalise his inside knowledge as the location guides known as Little Black Book.

A year later, having heard his industry mates bemoaning the task of keeping on top of industry news, Matt saw an opportunity to develop something new. He decided to create a place where all the news, from all areas of advertising, across all regions in the world, could be found and read for free. 

And that was the birth of LBBonline.com

An online publication, creative archive, and industry network; the site can be used in many different ways. 

Our members can own local, regional and global company pages, where they can upload their own work, news, and insights, which become part of the searchable LBBonline creative archive, appear in live news feeds, and drive traffic back to their company profile page. 

As a result, our free-users can search the creative archive by sector, medium, region and more, and find the work our members are sharing. Users can also create their own personal news feed for free, following member companies and ensuring that they can keep on top of the news most relevant to them and their part of the industry. 

Although we give our members the power to upload their own work and news, providing a platform for their creativity to be shared, we don’t believe in paid advertorial. Our editorial team explore the interesting, innovative and engaging, and our users rely on us to keep them informed about all aspects of our industry. 

This, combined with our communications team LLB/Lab, our training Bootcamps, our Industry Academies, and our renowned presence at Cannes, makes LBBonline an essential creative resource.


LBB/LAB

In 2014, some established LBBonline clients came to us with a problem. They loved the platform, the network, and the autonomy of uploading their own work to their company page, but they were struggling with generating the content.

For production houses, sound, post and smaller agencies – this was simply down to a lack of resources; they didn’t have a communications department or someone handling their press. 

So they asked if LBB could not only host the content, but write it. Press releases, news stories, even Thought Leadership – they needed someone to help them talk about themselves.

And with that, LBB/Lab was born. 

Initially covering company news and work, our offering has grown to developing communications strategies and brand credentials for our clients, ensuring that a consistent narrative, tone, and focus is evident in the content we deliver. 

LBB/Lab now boasts a wide range of clients, from advertising agencies to location services, and our reach is truly global, operating from New York to New Zealand. 

For companies operating in foreign markets and non-English speaking press, to those that have simply never considered PR before; LBB/Lab is able to help all aspects of the industry celebrate their achievements on a global platform.

We have had our Lab press picked up all over the world, in publications such as Campaign, Shots, the Drum, Marketing Week, Mashable and The Huffington Post…. to name only a few. 

And of course we also share it via LBBOnline – reaching over a fifth of the Ad world!