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Creative

BETC Breaks The Internet in France by Asking: Who is Louise Delage?

BETC Paris, 1 day, 3 hours ago

The campaign encourages social media users to be aware of the content their friends post

Who is Louise Delage? The reveal of the truth behind the chic Parisian broke the internet in France yesterday.The life-loving, stylish 25-year old ... Read more

Creative

The Green Giant Awakens in the New Campaign out of Deutsch

Deutsch, 1 day, 4 hours ago

The ad represents the first step in reinventing the Jolly Green Giant for a modern audience

One of America’s most beloved advertising figures—the Jolly Green Giant—has awakened and he’s returning to the Valley once more. In “The Giant Awak... Read more

Opinion and Insight

The Big Little Market: Talent in Australia

LBB Editorial, 1 day, 4 hours ago

The unique flavour of Aussie Adland and the talented pros who inhabit the land down under

Soho and Madison Avenue may dominate the global advertising landscape, but there’s serious creative clout bubbling Down uUnder. Australia has been ... Read more

Opinion and Insight

Selling or Storytelling? The Blurred Boundaries of Branded Content

LBB Editorial, 1 day, 4 hours ago

LBB’s Paul Monan taps into Australia’s production community to find out how the branded content landscape has shifted

It’s fair to say that the line between traditional advertising and branded content is blurred. Existing in parallel to a brand, branded content is ... Read more

Hires, Wins & Business

Cheapflights Recruits McCann London to Deliver Global Content Strategy

McCann EMEA, 1 day, 4 hours ago

The appointment does not affect Cheapflights’ relationship with its global brand and offline agency, Forever Beta

Cheapflights, the global flight search and travel deals website, has appointed McCann London as lead content agency to support its drive to acceler... Read more

Opinion and Insight

Revealed: McDonald's* View on McWhopper

LBB Editorial, 1 day, 5 hours ago

LBB’s Rachael Delahunty talks agency BS, award wins and the future of ANZ with Phil McDonald, CEO of Y&R Group ANZ

*Ok, so not THAT McDonald! But we couldn’t help it. After an incredible year, not least being named the Most Awarded Network in Australasia at... Read more

Creative

'Play With Pooch' in RSPCA's First Interactive DOOH

Ocean Outdoor, 1 day, 5 hours ago

The outdoor game features rescue dogs looking for a new home

MediaCom has presented a new and innovative means of utilising digital out of home to support RSPCA’s latest campaign “Play with Pooch”. Starring r... Read more

Opinion and Insight

Mexico: Why It's The Hot Ticket For Shoots

Production Service Network PSN, 1 day, 5 hours ago

PSN probes mexican partner Ari Garza on the reasons to shoot in Mexico

The veteran production team led by PSN Mexico Partner, Ari Garza, manages local shoots of all specs and sizes and is accustomed to upholding AICP s... Read more

Opinion and Insight

Alt.vfx: From Start-up to Culture-Shaper

LBB Editorial, 1 day, 6 hours ago

Co-founders Colin Renshaw and Takeshi Takeda look back at five years of the Brisbane-based post house

Five years after having decided to “shit or get off the pot”, Colin Renshaw and Takeshi Takeda have turned Alt.vfx into one of the biggest names in... Read more

Opinion and Insight

Melbourne: Big Creative, Big Community

LBB Editorial, 1 day, 6 hours ago

LBB’s Addison Capper chats to Cummins&Partners, Clemenger BBDO and Passion Pictures to get the lay of the land in Melbourne in 2016

It’s no big secret that Melbourne is a ‘creative’ city; for years now, in trade press and mainstream, that has been well documented. Widespread cha... Read more