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Creative

DDB Paris Helps Pay Tribute to Hennessy's Savoir-Faire

DDB Paris, 7 hours ago

To convey the spirit of Master Blender’s Selection N°1, Hennessy reached out to Australian-born, New York-based artist CJ Hendry

At Hennessy, cognac is not made; it is crafted.Now, Master Blender Yann Fillioux reveals “Master Blender’s Selection N°1”,the first in an occasiona... Read more

Opinion and Insight

‘The Sound of Rebellion is Brewing’

LBB Editorial, 9 hours ago

Music experts on New York’s underground scenes, creative diversity and its wealth of talent

“There is so much energy flowing through this city. The cliché is true: NYC is like nowhere else in the world. It’s vibrant, it’s gritty, it’s sexy... Read more

Opinion and Insight

It’s Always Sunny in New York

72andSunny NY, 9 hours ago

The 72andSunny gang goes to the Big Apple and good things happen

The US advertising scene has seen something of a new wave gold rush of late as adlanders seek to escape the tough (and chilly) streets of New York ... Read more

Hires, Wins & Business

Fly to the USA with Norwegian Airlines VR activation

Visualise, 9 hours ago

Visualise launches VR activation for Norwegian Airlines Boeing 787 Dreamliner flights at Westfield Stratford City

The latest VR experience from Visualise has launched at Wesfield Stratford City, a 5D VR activation for low-cost airline Norwegian a... Read more

Opinion and Insight

Talk of the Town: What’s Going Down in the NY Post-Production Community?

LBB Editorial, 9 hours ago

LBB’s Paul Monan speaks to Rachelle Madden, Executive Director of AICE, to find out what New York’s post-production community has been talking about in 2016

It’s been an interesting year for our industry – one that’s ending with the U.S. Department of Justice’s investigation into whether agencies are ri... Read more

Opinion and Insight

A Digital Bite of The Big Apple

LBB Editorial, 9 hours ago

LBB’s Addison Capper gets the lowdown on New York’s digital scene by chatting to folk from Firstborn, Huge, Atmosphere Proximity and Wondersauce

New York is arguably the centre of the ad industry. But while The Big Apple on the East Coast is home to many of the globe’s traditional agency net... Read more

Creative

Clubhouse Launches Interactive WebGL Experience for Stella McCartney

Clubhouse Studios, 9 hours ago

The site has been built to promote the new POP fragrance

To celebrate the launch of the new POP fragrance Stella McCartney asked Clubhouse Studios to create an interactive experience that allowed the audi... Read more

Opinion and Insight

Journalism in 360 Degrees: The New York Times’ Sam Dolnick on Why the Future is in VR

LBB Editorial, 10 hours ago

The Senior Editor of the New York Times talks to LBB about the newspaper's role in bringing VR to the digital mainstream

At Cannes this year, The New York Times broke new journalistic boundaries with its innovations in VR. Firstly winning the Grand Prix in Mobile... Read more

Opinion and Insight

How Sid Lee Tapped into New York’s Eclectic Experiences

Sid Lee New York, 10 hours ago

ECD Dan Chandler explains how an open-minded NY adventure attracted the likes of Facebook, Apple and North Face

“It’s been a rollercoaster! There have been moments when it’s been, ‘woohoo this is amazing’ and moments when it’s been, ‘can we stop please, I wan... Read more

Opinion and Insight

The Big Apple on Screen: Shooting Benefits and Location ‘Doubles’

LBB Editorial, 11 hours ago

LBB's Koo Smith outlines why New York is a production magnet and explores the capabilities and limitations of mimicking the city elsewhere

As the setting to so many of our TV shows, films, and culture, the city that never sleeps has become instantly recognisable on screen. New York rem... Read more