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Your Shot

Your Shot: Colenso BBDO on Saving Beaches via Beer with DB Brewery

Colenso BBDO, 14 hours ago

Creators of ‘Brewtroleum’ invent machine that turns glass bottles into a sand substitute

About a year and a half ago, Kiwi brewery DB encouraged its customers to drink more to save the world. Drinking beer might not seem like an ob... Read more

Your Shot

Data Distortion: Behind the Scenes on an Investec Campaign That Questions Our Modern Obsession

Glassworks London, 6 days, 17 hours ago

LBB’s Laura Swinton talks to the team from Wunderman Aqua, Velocity Films and Glassworks London

Data. Data, data, data. In recent years, it seems, theadvertising industry has been unable to stop talking about it. Depending on who you ask, it’s... Read more

Your Shot

Ilya Naishuller is Ringmaster of World’s Goriest Circus for New Leningrad Promo

Great Guns UK, 1 week ago

Great Guns’ director Ilya Naishuller talks to LBB’s Liam Smith about his kinetic new music video for Leningrad’s new single 'Kolshik'

If you want no-holds-barred action, humour and ultraviolence, director Ilya Naishuller is your man. We’ve been a fan of his jubilantly gory styling... Read more

Your Shot

Your Shot: The Inspiration Behind Nike and Wieden+Kennedy’s Plea for Equality

Wieden+Kennedy Portland, 1 week ago

Nike's Alex Lopez on the response to the spot and why the brand speaks out on important causes

It’s little surprise, given the current political environment in the United States, that campaigns from there and further afield have been awash wi... Read more

Editors
Choice

Your Shot

Your Shot: The Story Behind The Super Bowl Ad That Fox Refused To Air

LBB Editorial, 2 weeks, 3 days ago

84 Lumber and its agency Brunner on a remarkable film about immigration at a time when it couldn’t be more poignant

It’s a brave step to advertise during the Super Bowl. At $5 million for 30 seconds of ad space, the Big Game demands big ads. And there was no bran... Read more

Your Shot

Your Shot: How This Short Film Flips The Sci-fi Genre on its Head

Papaya Films, 3 weeks, 2 days ago

Papaya Films director Brent Bonacorso on bringing The Visitor to life for his short ‘The Narrow World’

Ever since the days of King Kong and Godzilla, we’ve come to expect certain tropes from the ‘big monster in a big city’ formula. But what if the ... Read more

Your Shot

Your Shot: The Story Behind *That* Young Thug Promo

LBB Editorial, 1 month ago

Director Ryan Staake on turning a production nightmare into viral success

We’re not even done with January yet and already we have a contender for music promo of the year. What’s more, the whole project was almost a com... Read more

Your Shot

Your Shot: Cancer Research UK and Channel 4 Broadcast Live Colonoscopy

Anomaly, 1 month ago

Oli Beale, Partner and ECD at Anomaly, on the challenges of bringing ‘Live From The Inside’ to British TV screens

Yesterday, Cancer Research UK, Channel 4 and ad agency Anomaly collaborated to produce a world first on live television. As part of CRUK’s ‘Right N... Read more

Your Shot

Your Shot: The Monkeys’ 2017 Australia Day Lamb Ad

The Monkeys, 1 month ago

Mark Green, co-founder & CEO of The Monkeys, on the inspiration behind celebrating Aussie diversity and the criticism that the campaign has drawn from some groups

“Most people from different cultural backgrounds enjoy lamb – it is the perfect dish to bring everyone together.” These are the words of Mark Green... Read more

Your Shot

Your Shot: Eye Doctors Sent to Space in Iris-Inspired VR Experience

FCB EMEA, 1 month, 1 week ago

Publicis Pixelpark in Hamburg relate the human eyeball to a galaxy in campaign for Carl Zeiss Meditec

The human iris is as unique as a galaxy, and when photographed in extreme close up it looks pretty similar to outer-space expanses too. Publicis Pi... Read more