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Your Shot

Your Shot: AXE and 72andSunny on Brilliant #isitokforguys Initiative

72andSunny Amsterdam, 4 days, 22 hours ago

AXE Global VP Rik Strubel and 72andSunny Amsterdam CDs Matt Heck and Laura Visco on de-bunking life in the ‘Man Box’

Last year AXE and 72andSunny Amsterdam tore up the male grooming advertising handbook and launched ‘Find Your Magic’, a remarkable campaign that ce... Read more

Your Shot

Your Shot: How Rosapark and Thalys Bottled 64 Scents from Across Europe

Rosapark, 5 days, 17 hours ago

The low down on inspiring future adventures with the power of smell

The relationship between the sense of smell and emotional memory is a fascinating one. Because of a quirk of our brain’s anatomy, scents can trigge... Read more

Your Shot

Your Shot: Why Pornhub Thinks VR Porn Is The Gift to Give This Mother’s Day

LBB Editorial, 1 week, 6 days ago

Alex Katz from agency Officer & Gentleman on developing 'Mommy's Special Glasses'

Mother’s Day should, obviously, be all about fulfilling the greatest desires of our mothers. But, according to Pornhub, those desires don’t involve... Read more

Your Shot

Your Shot: MPC’s Trailblazing VFX Behind Heineken’s Epic Cities Campaign

MPC London, 3 weeks ago

How the team created a spot that rivals a Hollywood blockbuster for action and scale

This year’s big Heineken campaign certainly isn’t lacking in scale and ambition. The whole campaign explores young men’s relationship with their ci... Read more

Your Shot

Your Shot: How Strongbow Are Bringing Nature to the City

Cloudfactory, 4 weeks ago

A bucolic extravaganza in Mexico City and a real floating orchard in New York – Cloudfactory’s new campaign is swinging into summer, finds LBB’s Laura Swinton

Cider brand Strongbow is embracing the inspirational power of nature in this year’s big global push. While it launches with a whimsical Fredrik Bon... Read more


Your Shot

Life Aquatic: Behind the Scenes on giffgaff’s Sparkly Summer Campaign

giffgaff, 1 month ago

Editors' Choice: A swimmer soars through space in a cinematic spot that’s all about freedom, writes Laura Swinton

A woman in a canary yellow swimsuit readies herself atop a diving board, surveys the sunny lido below… and then launches herself into space to the ... Read more

Your Shot

Your Shot: How Brazilian Museum Goers Are Conversing with Paintings Thanks to IBM Watson

Ogilvy & Mather Latam, 1 month ago

Ogilvy Brazil CCO Claudio Lima on a captivating artificial intelligence project

According to a study by the Brazilian Institute of Economic Research, 70% of Brazilians have never been to a museum. Ogilvy Brazil and IMB Watson a... Read more

Your Shot

Your Shot: My Week as a Ghost Recon Agent

DDB Paris, 1 month, 2 weeks ago

After receiving a mysterious package in the mail, LBB’s Liam Smith went undercover to find out more on the latest campaign from DDB Paris

As a true ‘90s kid (that counts as a millennial, right? I don’t even know anymore…) I had the privilege of growing up alongside some pretty fantast... Read more

Your Shot

Your Shot: How Coca-Cola and Ogilvy Berlin Hacked Snapchat Stories to Launch ‘SnapSkate’ Game

LBB Editorial, 1 month, 2 weeks ago

MD / ECD Tim Stuebane on a smart use of the hugely popular app

Snapchat is arguably the most exciting platform for advertisers right now – but due to the constraints of its format and the widely young demograph... Read more

Your Shot

Your Shot: How JWT NY Helped a War Veteran Swim Again with an Amphibious Prosthetic

J. Walter Thompson London, 1 month, 3 weeks ago

ECD Ben James on an incredible innovation developed with Northwell Health

6% of all injured returning US war veterans do so in need of prosthetics – and while advancements have been made in that field, many of them are, u... Read more