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Your Shot

Your Shot: Setting Sail on a Gorgeous, Epic Journey of Home Improvement with BETC

BETC Paris, 1 week ago

BETC’s Olivier Apers and La PAC director Reynald Gresset on the technical feat of sailing a house on water

Decorating a home can be messy business, in both a physical and mental sense. The ups and downs of grappling with alien DIY techniques and the chao... Read more

Your Shot

Your Shot: Diving Deeper into Mercedes-Benz’s Compelling ‘Grow Up’ Series

LBB Editorial, 1 week, 5 days ago

Veit Moeller, creative director at antoni, on crafting a campaign that feels like true drama

When we’re little, we’re encouraged to follow our dreams, but as we get older those hopes of becoming an astronaut, a president, a rock star start ... Read more

Your Shot

Dancers at the End of Time: Behind CP+B’s Apocalyptic Jose Cuervo Campaign

Crispin Porter + Bogusky Los Angeles, 2 weeks ago

Creative director Paddy Fraser on a bold client, perverse optimism and how Ringan Ledwidge flipped the script

We don’t like to resort to unnecessary hyperbole, but we reckon it would be fair to say that the beginning of 2017 has been feeling distinctly ‘end... Read more

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This 16mm Film Shows a Unique View of Washington on Trump’s Inauguration

LBB Editorial, 2 weeks ago

Director Cyprien Clément-Delmas’ grainy newsreel footage shows a Disunited States, writes Laura Swinton

On January 20, 2017, Donald J. Trump became the 45th President of the United States. And on that day, director and photographer Cyprien Clément-Del... Read more

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‘Things Guys Don’t Talk About’: The Story Behind Childline’s Important New Film

Don't Panic London, 2 weeks ago

Don’t Panic London on why discussion around depression and suicide amongst young men is so important

Suicide rates among young men in the UK are over double that of women and suicide is the biggest killer of men below the age of 45. Despite this, c... Read more

Your Shot

Your Shot: The Sports Training Vest Isn’t So Humble in This Epic ING Ad

J. Walter Thompson Europe, 2 weeks, 5 days ago

Brilliant ING Bank ad by J. Walter Thompson Amsterdam won’t fail to make any current or ex-football players feel nostalgic

Any current or ex-football players – or any team sport players for that matter – will be familiar with the humble training vest. It’s a seemingly v... Read more

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The Story Behind The Pot Bellies of Edeka’s Eat Well Parable

LBB Editorial, 3 weeks ago

LBB’s Addison Capper chats with Tempomedia director Alex Feil about how he devised the over-the-top ‘fat’ effect and why it was an important story to tell

German supermarket Edeka has riffed off the old adage “you are what you eat” in its latest campaign, which is aiming to get families to eat healthi... Read more

Your Shot

Your Shot: How The Sweet Sound of Music Is Lowering Sugar Consumption in China

LBB Editorial, 3 weeks, 5 days ago

Beijing Dentsu on creating a soundtrack along with the University of Oxford that tricks the brain into thinking foods and drinks are sweeter

As China’s economy has undergone massive growth, its inhabitants’ taste buds have begun adapting to a more westernised diet. Unfortunately, there’s... Read more

Your Shot

Your Shot: The Insight Driving This Girl Can’s Sporty Second Outing

FCB EMEA, 4 weeks ago

Maya Angelou and Beth Ditto are among the many smart touches in the newly-launched campaign from Sport England and FCB Inferno, writes LBB’s Laura Swinton

If you want to help women overcome their anxieties and embrace the sheer joy of being, of moving, of the strength of their bodies and characters, t... Read more

Your Shot

Your Shot: Colenso BBDO on Saving Beaches via Beer with DB Brewery

Colenso BBDO, 1 month ago

Creators of ‘Brewtroleum’ invent machine that turns glass bottles into a sand substitute

About a year and a half ago, Kiwi brewery DB encouraged its customers to drink more to save the world. Drinking beer might not seem like an ob... Read more