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Your Shot

Your Shot: England’s World Cup Announcement for a New Generation

Somesuch, 21 hours ago

Somesuch’s Dan Emmerson on capturing The FA and Wieden+Kennedy London’s vision for Gareth Southgate’s team selection

It’s officially less than one month until the 2018 World Cup gets started in Russia. As kick off approaches - Thursday 14th June, Russia vs Saudi A... Read more

Your Shot

Your Shot: Vangardist’s Mission to Change the Universal Declaration of Human Rights

Serviceplan, 4 days, 21 hours ago

Vangardist editor Julian Wiehl and Serviceplan’s Jason Romeyko and Christoph Everke on highlighting the shocking violations of LGBTQI+ rights around the world

Three years ago Jason Romeyko - who was then the ECD of Saatchi & Saatchi Switzerland but is now worldwide ECD of the Serviceplan Group - and V... Read more

Your Shot

bonprix and 180 Kingsday Are Smashing Stereotypes About Women Over 30

180 Kingsday, 1 week, 6 days ago

180 Kingsday’s Tiina Salzberg explains the strategy behind the attitude-drenched new positioning that pushes back against lazy sexism

Online fashion retailer bonprix recently launched a whole new positioning and pan-European campaign. Devised by Amsterdam agency 180 Kingsday, it r... Read more

Your Shot

Your Shot: Traktor and Rosapark on Making ‘The Worst Song in the World’

LBB Editorial, 2 weeks, 4 days ago

Madcap idea for French supermarket Monoprix is actually promoting its new delivery service

Bad songs are often annoyingly catchy. Think about it. How many times have you had a song stuck in your head that you actually like? Exactly.French... Read more

Your Shot

Google and Nexus Take George Méliès on a Magical Trip ‘Back to the Moon’

Nexus Studios, 2 weeks, 4 days ago

Nexus Studios’ FX Goby and Google’s Hélène Leroux on celebrating the father of special effects on ‘the front page of the Internet’

There’s a little website you may have heard of called Google.com. And if you head there now you’ll be treated to a delightful treat - a 360-degree ... Read more

Your Shot

Craft Wizards Explain the Magic of Halifax’s Oz Remix

LBB Editorial, 2 weeks, 6 days ago

Follow the yellow brick road with Another Film Company, The Mill and Stitch as they give us a look behind the curtain

The latest ad for Halifax is impressive, in a good old-fashioned “how-did-they-do-that” kind of way. Building on the building society’s series of l... Read more

Your Shot

Your Shot: Kim Gehrig on Diving Deep into Modern Day, Masculine Pressures

Somesuch, 2 weeks, 6 days ago

The Somesuch director shot a moving promo for a cover of Divine’s gay anthem ‘You Think You’re a Man’

On trips back to her homeland of Australia (she lives in London these days), something kept striking Kim Gehrig. The Somesuch director couldn’t hel... Read more

Your Shot

Your Shot: How FP7/McCann Are Reimagining Modern Middle Eastern Parenting

McCann EMEA, 3 weeks, 4 days ago

Retailer Babyshop is changing the Arabic language in a fascinating campaign that reveals the true power of words

Language is powerful. It shapes our understanding. It creates our reality. The Arabic word for ‘parenthood’, for example, is rooted in the word for... Read more

Your Shot

Your Shot: From Film to Board Game to Film Again for Milka

LBB Editorial, 3 weeks, 5 days ago

Wieden+Kennedy Amsterdam and MPC on creating a very tactile, real-life campaign and then putting it on the screen

In a world where we spend our days staring at pixels, a good old-fashioned games night can be the perfect antidote to our stresses and anxieties. B... Read more

Your Shot

Your Shot: How BWM Dentsu Gave the Ice Bucket Challenge Co-Founder His Voice Back

BWM Dentsu Sydney, 3 weeks, 6 days ago

Project Revoice uses artificial intelligence to recreate the voices of people who have lost theirs to ALS - LBB's Laura Swinton learns how

Cast your mind back to the summer of 2014. That was the year that the Ice Bucket Challenge engulfed the world. Even if you didn’t find yourself dre... Read more