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The Influencers

"F**k Off, Grandad!"

ZAK, 7 hours ago

INFLUENCER: It’s time to announce the 'Death of the Millennial' and realise that today’s under 30s can’t be observed and generalised

At ZAK, this is heard a little too often.You’ll usually hear this whilst we're talking about brand communications that are trying just a bit too ha... Read more

The Influencers

8 Key Points You Need to Know From Mary Meeker’s Internet Trends Report

Isobar, 1 day, 23 hours ago

INFLUENCER: Isobar's Saurab Bhargava dissects the 355 page report... so you don't have to

Mary Meeker’s (of Kleiner Perkins) annual “Internet Trends” report was released this month – a report that stands up as one of the definitive looks... Read more

The Influencers

The Making of Iconic Sound

Grand Central Recording Studios, 2 days, 1 hour ago

INFLUENCER: GCRS' George Castle on his experiences recording one of the most iconic sounds in advertising - car engines

There is something about the roar of a huge engine that never fails to excite me. I think about F1 - would the thrills and twists of Silverstone, M... Read more

The Influencers

A Guide to Working with Children

Jungle Studios, 1 week, 6 days ago

INFLUENCER: Stuart Allen-Hynd from Jungle Studios discusses recording and syncing new kids voices to Nickelodeon's Shimmer and Shine

They say ‘Never work with children or animals,' so when I was tasked with recording and syncing new kids voices to the Nickelodeon show Shimmer an... Read more

The Influencers

Strategy Rocks

DDB EMEA, 2 weeks, 1 day ago

INFLUENCER: Music and strategy are closer than you think, says DDB & Tribal Amsterdam strategy director Ralf Hesen

Advertising strategists shouldn’t just be a one-trick pony. I'm Ralf, and I work as a strategy director at DDB & Tribal Amsterdam.  But I ... Read more

The Influencers

New Sporting Events in the New World

CSM Live, 2 weeks, 5 days ago

INFLUENCER: CSM Live's CEO Alastair Bewick reflects on how to successfully kick-start a new event

In recent years, new events have emerged and been incredibly successful. New formats for existing sports have emerged, such as Twenty20 Cricket and... Read more

The Influencers

Cannes 2017: What Is the Value of a Lion?

Honeycomb TV, 2 weeks, 5 days ago

INFLUENCER: Richard Carter, CSO at Honeycomb, challenges award shows to reflect a new era of technology-fuelled creativity

It’s that time of year again: every pub conversation among ad industry people veers into increasingly heated debate over the value of Cannes, provi... Read more

The Influencers

Is Global a State Of Mind?

Rothco, 2 weeks, 5 days ago

INFLUENCER: In the lead up to Cannes Lions, Richard Carr, MD & Partner at ROTHCO, discusses how ’global’ doesn’t have to mean physical presence

In an isolated valley in rural Wales there is a denim factory employing dozens of local people. What makes Hiut Denim special, besides its great je... Read more

The Influencers

Robots! The Apocalypse Is Inevitable, But Relax, It’s Not Another Death Knell

MEC Global, 2 weeks, 5 days ago

INFLUENCER: No John or Sarah Connor will save your unprepared brand from the proverbial Terminator coming to disrupt your business, says MEC's Whitney Fishman Zember

Whatever example comes to mind when you think about robots – Rosie the Robot, C-3PO, the hosts in Westworld – the reality is we are a lot closer to... Read more

The Influencers

Twitter: The Complaint Box?

Lab, 2 weeks, 5 days ago

INFLUENCER: Lab's Charlotte Mill says more brands should be using Twitter to have an open dialogue with their customers

Twitter is one of the most used social media platforms alongside other popular sites such as Facebook and Instagram – but how an individual interac... Read more