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The Influencers

The Emotional Truth of the 2017 Christmas Ads

Lab, 1 day, 16 hours ago

Charlotte Mill, Sales and Marketing Manager at Lab reviews this year's Christmas ads to discover which one was the most emotionally engaging

At Lab we have a deliciously insatiable desire to find the answer to a (seemingly) simple question: Why do people do what they do?This question bra... Read more

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The Influencers

REWIND's Guide to XR at Christmas and Beyond

REWIND, 1 day, 23 hours ago

INFLUENCER: REWIND's Sol Rogers gives a VR & AR round-up, in case you're looking for techie stocking fillers

According to a new study, one in four millennials put VR gadgets at the top of their wish list this year. With the buzz that’s been around VR and A... Read more

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The Influencers

Why Brands Are Turning to Digital Out of Home to Amplify Their Video Advertising

Ocean Outdoor, 2 days, 19 hours ago

INFLUENCER: Ocean Outdoor's Helen Haines examines the neurological impact of digital out of home content on audiences

Naturally, we work on the notion that large format full motion digital out of home (DOOH) displays in great locations offer agencies an incredible ... Read more

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The Influencers

Dear Brands, Please Stay Home for the Holidays

Arnold Worldwide, 5 days, 21 hours ago

’Tis the season to stop adding to the noise, the clutter and the materialism of the holidays, says Arnold Worldwide ECD James Bray

Unless you’re an eight-year-old boy, you know it’s better to give than to receive. And why is that? Well, it’s simple really. We love surprising pe... Read more

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The Influencers

Good Creative. Seems Obvious, But Why Are We Not Talking About It?

Vox Media, 1 week, 1 day ago

INFLUENCER: When it comes to digital, ignore the technical clutter and return to the roots of advertising, says Concert's Ryan Pauley

Imagine Thanksgiving without the turkey, or Halloween without candy, or Christmas without the tree, and you've pretty much got the current conversa... Read more

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The Influencers

A Story Should Be Told in One Sentence

Tinderflint, 1 week, 2 days ago

Tinderflint's James Johnson on why a simple story is key

I ask strangers for money.I have a variety of responsibilities within my role as Sales and Marketing Executive for Tinderflint but this sentence de... Read more

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The Influencers

What is Christmas (Advertising) Made Of?

tinygiant, 1 week, 5 days ago

INFLUENCER: tinygiant's Ella Nuortila breaks down some of the main ingredients in this year’s Christmas spots

Love / Magic - Apple's 'Sway'Apple’s 'Sway' spot serves some very traditional but effective Christmas magic. A woman walks down a perfect, snowy av... Read more

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The Influencers

Disabilities in Advertising: How to Get It Right

DDFH&B, 1 week, 5 days ago

INFLUENCERS: Ahead of International Disability Day, DDFH&B/JWT Dublin’s Roisin Keown and Leo Bartoli share what they learned developing MakeWayDay

There are around 13.3 million people with disabilities in the UK, but you wouldn’t know that from watching the ads. Let’s be honest, adland doesn’t... Read more

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The Influencers

Agencies: Defend Net Neutrality, Before it’s Too Late

Code and Theory, 1 week, 5 days ago

INFLUENCER: Code and Theory’s Laurent Pierre weighs in on this hot topic, and how it can effect the industry

Net neutrality is probably the most heated discussion on the internet today. And while most arguments revolve around its potential impact on the av... Read more

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The Influencers

‘Talk Early and Never Stop Listening’ - How to Get Fashion Films Right in Post

OKAY STUDIO, 1 week, 5 days ago

INFLUENCER: OKAY STUDIO’s Nikolaj Belzer lays down some ground rules

In the last three years, I’ve edited and overseen numerous films for fashion and luxury brands through our boutique post house OKAY STUDIO. We’ve b... Read more