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The Influencers

The House on the Cloud

Y&R - EMEA, 5 days, 9 hours ago

INFLUENCER: Y&R Italy’s Ricardo Coen explores the future reality of the smart home and the new opportunities it presents for brands

A fridge that notifies you when you’re almost out of ingredients or if meat is near its expiry date. A freezer that recognizes when you are on vaca... Read more

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Setting the Mood: Aligning Creative and Client

Sandstorm, 6 days, 5 hours ago

INFLUENCER: Sandstorm's Jason Dollery introduces the latest Insights video on the infamous mood board

What’s the best way to get your creative agency and your project stakeholders creatively aligned early in the project?Back in 2013 while helping bu... Read more

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From Simpsons to Skeletor: 5 Ways to License Entertainment IP in Advertising

Born Licensing, 1 week, 2 days ago

INFLUENCER: Born Licensing's David Born explores different ways entertainment IP can be licensed in advertising campaigns

We’ve all seen entertainment IP being used in a really obvious way, such as the Halifax campaigns with The Flintstones and Scooby-Doo or the Moneys... Read more

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Why Magic and Machines Need to Work Together in the Age of Data Marketing

In The Company Of Huskies, 1 week, 5 days ago

In The Company Of Huskies’ David Hayes says data and creativity can and must work in harmony as adland moves forward

Recently, communication and marketing consultant, Ian Leslie wrote a piece for the New Statesman - The Death of Don Draper. He describes the ‘ad in... Read more

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"Please Don’t Make Me Slap You in the Face"

CZAR Amsterdam, 1 week, 5 days ago

INFLUENCER: CZAR Amsterdam's Marit Weerheijm explores the boundaries of confronting people with life and death through commercials

How hard do I need to slap you in the face to get your attention? For the first time in my life I was confronted with this question. Let’s start wi... Read more

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Kinsale: Everybody Loves an Underdog

Stink, 1 week, 5 days ago

INFLUENCER: Emily Jordan-Wilson from Stink reflects on her first taste of one of advertising's most warm and welcoming events

Working as a directors rep for one of the most prestigious film production companies in the world has meant that I’ve been lucky enough to attend h... Read more

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Why Agencies Need to Invest in the Next Generation of Talented Directors

Droga5 New York, 1 week, 5 days ago

INFLUENCER: Droga5 NY's Ruben Mercadal on how agency producers can help give emerging directors their time in the spotlight

I’ve just returned from judging the Film Craft jury at the Kinsale Shark Awards in Ireland. There was a lot of strong work, and I met some fantasti... Read more

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The Shifting Landscape of Germany's Ad Industry

Sehsucht, 1 week, 5 days ago

INFLUENCER: Sehsucht's Frauke Fudickar on how agencies and production companies are adapting to adland's digitisation

The current advertising landscape in Germany is still largely influenced by the continuing change towards overall digitisation. Platforms and techn... Read more

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Under One Sun: Why Commitments Matter More Than Initiatives

VMLY&R, 1 week, 5 days ago

INFLUENCER: VMLY&R's Jon Sharpe suggests five ways to shift agencies from talking about doing good to actually doing good

Living Under One Sun is a community organisation in Tottenham, London. It was set up by a group of mothers from different cultures. These women fel... Read more

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Why Strategists Need to Be Critics, Even When It Comes to Nike

Barkley, 1 week, 5 days ago

INFLUENCER: Barkley's David Gutting casts a discerning eye on the Dream Crazy ad

Strategists play many roles. They’re ethnographers, data analysts, futurists, reporters, market researchers, game theorists. Take your pick.But in ... Read more