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The Influencers

Should Brands Get Political?

gyro, 1 day, 13 hours ago

INFLUENCER: Make sure you’re ready to commit, says gyro's director of strategy Kim Lauersdorf

As the Super Bowl buzz wears off, one thing has become clear: the advertisements ignited a debate about whether or not brands should get political.... Read more

The Influencers

From Dining to Hockney and Back Again

WCRS, 1 day, 13 hours ago

INFLUENCER: WCRS's Ross Neil on why the message should always trump the medium

I went for lunch with the family this weekend and ordered a chicken katsu curry. It all came in separate bowls on a plank of wood. After a lot of m... Read more

The Influencers

Social Media and the Sports Personality – The Influencer Revolution

Engine, 1 day, 18 hours ago

INFLUENCER: 2017 is set to be the year of the sports personality, says Engine MD Simon Peck

Engine recently hosted the Brownlee brothers, a pair of Olympic triathletes who have taken the world of athletics by storm. Their profile has explo... Read more

The Influencers

Is VR Changing the Way We Communicate?

REWIND, 3 days, 18 hours ago

INFLUENCER: Sol Rogers, CEO & Founder, REWIND, looks towards the future of communication

The way we communicate is an ever-changing discipline. Each new technological innovation brings new channels and new opportunities for people to co... Read more

The Influencers

The Future is Immersive

The Department, 6 days, 14 hours ago

INFLUENCER: The Department's creative director Hamish Jenkinson on how to put consumers at the heart of the brands

Over the years I have absorbed myself in cutting-edge creative initiatives and ideas, and in 2017 I’ve fully immersed in the world of experience. B... Read more

The Influencers

Be a Musical Trendsetting Shepherd, Not a Sheep

Sentric Music, 6 days, 16 hours ago

INFLUENCER: Being the brand that breaks a band brings undeniable kudos to a company’s image, says Simon Pursehouse

When I was at university my flatmate bought me a t-shirt emblazoned with the slogan; “I Listen To Bands That Don’t Even Exist Yet”. I obviously nev... Read more

The Influencers

Brand Purpose in the Age of Polarisation

Jack Morton, 6 days, 18 hours ago

INFLUENCER: When a brand takes a stand, it needs to back it up with action, says Jack Morton's Caspar Mason

There used to be a time when, outside of the US, the Super Bowl was a pretty niche concern. If televised at all, it was enjoyed by insomniacs, new ... Read more

The Influencers

How Fake News is Affecting the Credibility of Advertising

soundlounge, 1 week, 2 days ago

INFLUENCER: “If it’s trending on Twitter then it must be true…”

Sorry to have tell you Kellyanne, but ‘fake news’ has been around for hundreds of years. Back then, somebody in a village, (possibly also... Read more

The Influencers

Adland's Borders Reach Further Than London

Southpaw, 1 week, 6 days ago

Drop the regional tag and give the marketing and ad companies outside the capital their fair share of the limelight, writes Southpaw's managing director

Brexit has posed a difficult problem for the UK ad industry in the past week. On the one hand, Theresa May promised in the government's white paper... Read more

The Influencers

Resource Managers: Your Unsung Heroes

The Industry Club, 2 weeks, 1 day ago

INFLUENCER: The Industry Club's Jo Petroccia on a vital role that is often overlooked

With their agency-wide view, the resource manager is your agency’s unsung hero. Creative directors are obsessed, rightly, with creative output. ... Read more