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The Influencers

Real-Deal PR: Things You Can’t Learn in a Lecture Hall

LBB/Lab, 18 hours ago

INFLUENCER: Mercedez McManus talks the reality of PR from the eyes of a fourth-year US college intern

I’m in my last year of university. This May, after four seemingly endless years of sitting in packed lectures and cramped classrooms, writing long ... Read more

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The Influencers

2019, Bring the Chaos

Iris, 18 hours ago

INFLUENCER: Iris' David Caygill reveals some of the big ideas that are catching his eye

In 2019 uncertainty is the new normal. There’s no point waiting for things to settle down before we start making decisions about things, we just ne... Read more

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The Influencers

Wishful Thinking in 2019

72andSunny Amsterdam, 19 hours ago

INFLUENCER: 72andSunny Amsterdam's Laura Visco on rethinking data, un-smart advertising and taking action to solve adland's diversity problem

Ok, these are not really trends. But more like wishful thinking. Advertising is going through such a weird period right now, and the landscape is c... Read more

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The Influencers

How to Avoid the 'Sonic Apocalypse'

MassiveMusic Asia, 19 hours ago

INFLUENCER: MassiveMusic Tokyo's Tamon Fujimi looks into the future of sound and music in advertising

It’s very interesting to look at the current state of advertising and seeing it transitioning more and more from TV to online, with the latest onli... Read more

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How Fragmentation Could Bring Us All Back Together

VCCP, 19 hours ago

INFLUENCER: VCCP Kin's Peter Grenfell on the challenges and opportunities that are going to define the year ahead

As we lurch from one political crisis to another, at the time of writing, it feels somewhat trivial to talk about the challenges the marketing comm... Read more

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Agency-Brand Communication Goals to Aim for in 2019

Salamandra, 21 hours ago

INFLUENCER: Salamandra's Emma Rhodes on how a little rewording can create a smoother and more effective workflow

Agency-Brand relationships can be challenging to maintain - to quote Mad Men, 'The day you sign a client is the day you start losing them'. Many ma... Read more

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The Influencers

2019 Will Be the Year of Engagement and Entertainment

Sid Lee, 22 hours ago

INFLUENCER: Agencies and brands will have to put their money where their mouth is in the coming year, writes Sid Lee's Stephane Soussan

These days, brands can’t expect to be loved just for the innovations they come up with. They have to take a stand on a multitude of subjects plagui... Read more

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The Influencers

2019: Blockchain to the Rescue

DDB North America, 22 hours ago

INFLUENCER: DDB SF's Regina Scolaro predicts that Facebook and Google will race to deliver the first blockchain-based ad solution in the new year

Hear me out: blockchain will solve the data privacy crisis in 2019.For some background, I’m both a consumer and a marketer who specialises in 'prec... Read more

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The Influencers

The State We’re In? Digital Miosis

Havas Worldwide, Thu, Dec 13, 2018

INFLUENCER: In a culture of distrust, clarity is key, writes Havas Group Media's Greg James

I’m a huge fan of my Google Pixel and it was kind of a big deal when I left iPhone after 10 years to switch last year. Clearly ‘big deals’ are rela... Read more

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The Death of Marketing?

BWM Dentsu Sydney, Wed, Dec 12, 2018

INFLUENCER: Marketeers need to refocus on building memorable and useful unique brand experiences, writes BWM Dentsu co-founder Jamie Mackay

It is deeply troubling that less than 17% of Australian marketeers rank ‘building their brand’ as an important objective, according to the Deloitte... Read more