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The Influencers

The Art of the Influencer: Striking a Balance Between Data, Human Insight and Industry Knowledge

ITB Worldwide, 16 hours ago

INFLUENCER: ITB Worldwide's Emma Gregson explains the importance of casting strategy and giving creative control to influencers

From the silver screen to the red carpet, Audrey Hepburn was almost always seen in one of Hubert de Givenchy’s dresses. Over the course of her life... Read more

The Influencers

Think You Know Teens? Think Again

BETC Paris, 18 hours ago

INFLUENCER: Here's what BETC Digital's Olivier Vigneaux and Sebastien Hondusse learned by studying teens for four months

Teens. Do you get them? Well, we don’t. Or actually we didn’t until a few months ago, when we decided to embed ourselves with French teenagers for ... Read more

The Influencers

The Agency Model As We Know It is Evolving — and It’s About Time

Engine, 19 hours ago

INFLUENCER: Engine's Debbie Klein on the industry-wide shift towards content and a more nimble, agile way of working with clients

As tech and consultancy firms continue to move into our market and phenomena such as fake news unsettle the public's already wavering trust in mark... Read more

The Influencers

Artificial Intelligence: What Will Happen to Us?

Publicis London, 4 days, 19 hours ago

INFLUENCER: What if human intelligence became artificial? Publicis UK's Jo Irwin explores

In a world where we now have a conversation with a box in our kitchen to order our groceries, we could be forgiven for thinking that ‘the future’ t... Read more

The Influencers

The Psychology of Chatbots

Lab, 1 week, 5 days ago

INFLUENCER: Lab's Charlotte Mill presents a beginners guide to chatbots

Chatbots have been around for over a decade, but since their recent explosive growth due to artificial intelligence (AI), we felt it would be usefu... Read more

The Influencers

Shall We Start Talking About Persuasion Again?, 2 weeks, 4 days ago

We have created complexity where there must be simplicity, says Neil Dawson

I recently re-watched an interview with Bill Bernbach. He’s talking about the impact of Television on the industry. He makes a statement that has s... Read more

The Influencers

How We Turned a Colour into a Media Channel

Saatchi & Saatchi Worldwide, 2 weeks, 4 days ago

Saatchi & Saatchi’s Jan Teulingkx on helping Gorillaz take over the world of magenta

I never really had a thing with magenta.I couldn’t associate anything with it. My favourite colour has always been blue.When I think of blue I have... Read more

The Influencers

Why Creatives Shouldn't Worry About AI

DDB North America, 2 weeks, 4 days ago

Words of comfort from Alexander Rea, Creative Technology Officer at DDB New York

Creativity is powered by emotion, not logic. We’re always looking for shortcuts but we should not think that artificial intelligence, or machine le... Read more

The Influencers

Idea Vagrancy, 2 weeks, 4 days ago

What happened to 'The Idea'? An anonymous poet gets to the heart of things...

It's not about The Idea anymore.The agencies kicked it out. Onto the streets. It hangs with the kids now. “Getting up to no good,” according to the... Read more

The Influencers

Hollywood and Adland Are Suffering the Same Originality Problem

Kode, 2 weeks, 4 days ago

We’re all bored to tears by movie sequels, but the ad industry ain’t much better, says KODE MEDIA’s Dan Mallerman

In recent years, there has been a creative malaise in Hollywood. It’s pretty rare to spot any genuinely original material.   Sequels, prequels... Read more