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The Influencers

I Watched a Month’s Worth of Ads in a Day. Here’s What I Learned

lbbonline.com, 2 hours ago

INFLUENCER: Tom Ewing, head of communications at System1, subjected himself to an unenviable afternoon of mostly unremarkable advertising

“You don’t measure creativity,” P&G marketing supremo Marc Pritchard said at Cannes in June, “You feel creativity.”  Which ads was Pr... Read more

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The Influencers

Breaking the Creativity Pipeline to Fix It

Grey New York, 1 day, 3 hours ago

INFLUENCER: Grey New York's Brett Simone on adland's diversity problem and how Grey's FAME School is working to fix it

Our entire industry is built on new ideas. Unfortunately, we’re stuck looking in the same old places for them.  In short, this industry s... Read more

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The Influencers

Creating a Curious Culture

Havas Worldwide, 1 day, 6 hours ago

INFLUENCER: If you cultivate curiosity, you unlock magic, says Havas Media president Kat Sudit

When all else is equal, I would hire a curious person time and time again. Why is curiosity so important?I believe that curious people are the... Read more

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The Influencers

Three Lessons Brands Can Learn from The Handmaid’s Tale

Dare, 1 week, 1 day ago

INFLUENCER: Dare's Ben Long on what advertisers can glean from Hulu's dystopian series

The Handmaid’s Tale is a gruesome triumph of storytelling. The plots are dark enough to make the worst of Game of Thrones seem like scenes from Pep... Read more

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The Influencers

Disrupting Democracy: The Dark Side of Advertising

The&Partnership, 1 week, 3 days ago

INFLUENCER: The&Partnership London's Sarah Golding on the recent Facebook, Vote Leave and AggregateIQ scandal

What do ‘tea’ kettles and polar bears have in common? Unfortunately, this is no joke. They are in fact amongst the bizarre, incongruous, ... Read more

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The Influencers

Ask Yourself: Why Would Anyone on Social Care About Your Brand Story?

Impero Design, 1 week, 4 days ago

INFLUENCER: Impero's Charlotte Willcocks on how to increase the chances of people giving a shit about your brand online

When was the last time you were casually perusing the biscuit aisle and thought to yourself… ‘wow, this is the big biscuit brand that has been made... Read more

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The Influencers

Why We’re Still Talking About the Creative Gender Gap

Proximity Worldwide, 1 week, 4 days ago

INFLUENCERS: Proximity's Rebecca Bell and Clare Trepleton on the struggles that all-female teams often face around the industry

Named by Campaign and Creative Equals as future creative leaders earlier this year, creative team Rebecca Bell and Clare Trepleton know a lot about... Read more

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The Influencers

B2B Marketing: Why You Need to Think B2C Tactics

Salamandra, 1 week, 4 days ago

INFLUENCER: Salamandra's Emma Rhodes explains how B2C tactics can help push the sale

There has always been a fixed line between B2B and B2C marketing tactics, but in this age of remote working, and mobile accessibility, I’m not so s... Read more

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The Influencers

Imposter Syndrome - It’s Not a Syndrome, and It’s Probably Not You

AKQA, 1 week, 4 days ago

INFLUENCER: Are we unnecessarily labelling our moments of self-doubt? AKQA London's Jo Hickson explores

Imposter Syndrome. It’s a term on the rise. A Google Trends search shows that the last five years has seen a very significant increase in interest ... Read more

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The Influencers

A Swansong for Soho?

Freefolk, 1 week, 4 days ago

INFLUENCER: As more of London's creative industry leave Soho, Freefolk's Justine White takes a look back at what made it so great

The recent closure of Wardour News, one of London’s cultural institutions and communities, really hit a nerve for me. Due to rising rents in Soho [... Read more