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Brand Insight

Unilever Brand Portfolio Valued at More Than Double KraftHeinz

lbbonline.com, 6 days, 3 hours ago

Food brands have experienced a challenging year, with the top 4 all losing brand value

Every year, leading valuation and strategy consultancy Brand Finance values the brands of thousands of the world’s biggest companies. The world’s 5... Read more

Brand Insight

World Media Group's New Analytical Report Proves Value of Trusted Media Brands Around The Globe

Loudmouth PR, 1 week, 3 days ago

The results revealed that ad campaigns across the WMG inventory outperformed every single benchmark for that time period

The World Media Group (WMG), a strategic alliance of ten of the world’s leading premium media brands, was conscious of the growing demand from ad... Read more

Brand Insight

Brand Insight: How Sonos Is Waking Up Silent Homes Around The World

LBB Editorial, 1 month ago

People spend more time together and even have more sex when they regularly listen to music out loud at home, says Pete Pedersen, Sonos’ VP of Global Communications

Last year Sonos conducted a global study into the effects of listening to music out loud at home. In a nutshell, it made people happier (and have m... Read more

Brand Insight

Brand Insight: Mercedes-Benz on Enlisting The Coen Brothers to Reignite Easy Rider

LBB Editorial, 1 month, 3 weeks ago

Mercedes-Benz USA’s Vice President of Marketing Drew Slaven, and Merkley CEO Alex Gellert, on big ambitions for the AMG brand

Advertising during the Super Bowl in 2017 is estimated to cost around $5 million for 30-seconds of airtime. As a brand, if you take the plunge you ... Read more

Brand Insight

Brand Insight: O2 on Helping Launch OnePlus into the Mainstream

LBB Editorial, 3 months, 3 weeks ago

A recent stunt saw passersby decode a digital billboard

OnePlus has been making waves in the mobile phone market for some time now thanks to its low-cost, high performance handsets. But despite the chatt... Read more

Brand Insight

Brand Insight: Why Bose and Grey Shut Down Central London

Grey , 5 months ago

Dance like nobody’s watching with this dream trip through ghostly London landmarks

Usually when a film shows central London emptied of people it’s the sign of a zombie apocalypse, but a new Bose film has flipped the script and tra... Read more

Brand Insight

Zenith Launches Insights Magazine

Zenith, 5 months, 2 weeks ago

The new magazine aims to provide updates on global adspend trends

As the global leader in global advertising forecasting, Zenith has launched a new magazine product to provide marketers with an essential update on... Read more

Brand Insight

How Pizza Hut Is Inspiring Literacy Across the Globe

LBB Editorial, 6 months, 2 weeks ago

Doug Terfehr, Senior Director of Communications and Marketing at Pizza Hut, discusses the newly launched ‘Literacy Project’

In a bid to inspire underserved communities around the world, Pizza Hut recently launched ‘The Literacy Project’, an initiative that aims to impact... Read more

Brand Insight

Taking on the Big Boys: How Innovation, Aspiration and Charlie Sheen Changed the Condom Conversation

LBB Editorial, 8 months, 2 weeks ago

LBB’s Laura Swinton caught up with the team at A Little Bird about their incredible journey for challenger brand LELO HEX

Launching a new product is never easy – but what do you do when the category leaders eat up a whopping 73% of the market share?The answer is: make ... Read more

Brand Insight

Brand Insight: Poo~Pourri on Keeping It Real

LBB Editorial, 11 months ago

Founder and CEO Suzy Batiz, and VP of Creative Nicole Story, explain why an honest, head-on approach is the only way

There are two things that can make or break a new brand; usability and savvy marketing. Poo~Pourri boasts both. The “before-you-go toilet spray” is... Read more