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Brand Insight

Brand Insight: Why San Miguel is Hunting Out the Alt Rich

LBB Editorial, 1 week ago

The beer brand is reaching out to the public to find the truly life-rich and celebrate the brand’s adventurous roots

“Ordinary riches can be stolen; real riches cannot. In your soul are infinitely precious things that cannot be taken from you.” So wrote Oscar Wild... Read more

Brand Insight

It's Time For Brands To Stop The Social Pollution

ZAK, 3 weeks, 1 day ago

Matthew Bennett is Chief Creative Officer at ZAK and thinks in 2017, advertisers need to start being more realistic

Until the next big thing comes along, social is going to continue to be the most effective, value-for-money way of amplifying any brand message. Bu... Read more

Brand Insight

What Happens When a Long Established Brand Looks to Reposition Itself to a Millennial Audience?

ZAK, 3 weeks, 1 day ago

Joanna Davies, CEO and founder of Clerkenwell based agency ZAK explains all

It’s official; the under 30s are the influencers, tastemakers, official critics and reviewers in society today. This consumer audience makes up a q... Read more

Brand Insight

Unilever Brand Portfolio Valued at More Than Double KraftHeinz

lbbonline.com, 1 month, 1 week ago

Food brands have experienced a challenging year, with the top 4 all losing brand value

Every year, leading valuation and strategy consultancy Brand Finance values the brands of thousands of the world’s biggest companies. The world’s 5... Read more

Brand Insight

World Media Group's New Analytical Report Proves Value of Trusted Media Brands Around The Globe

Loudmouth PR, 1 month, 1 week ago

The results revealed that ad campaigns across the WMG inventory outperformed every single benchmark for that time period

The World Media Group (WMG), a strategic alliance of ten of the world’s leading premium media brands, was conscious of the growing demand from ad... Read more

Brand Insight

Brand Insight: How Sonos Is Waking Up Silent Homes Around The World

LBB Editorial, 2 months ago

People spend more time together and even have more sex when they regularly listen to music out loud at home, says Pete Pedersen, Sonos’ VP of Global Communications

Last year Sonos conducted a global study into the effects of listening to music out loud at home. In a nutshell, it made people happier (and have m... Read more

Brand Insight

Brand Insight: Mercedes-Benz on Enlisting The Coen Brothers to Reignite Easy Rider

LBB Editorial, 2 months, 3 weeks ago

Mercedes-Benz USA’s Vice President of Marketing Drew Slaven, and Merkley CEO Alex Gellert, on big ambitions for the AMG brand

Advertising during the Super Bowl in 2017 is estimated to cost around $5 million for 30-seconds of airtime. As a brand, if you take the plunge you ... Read more

Brand Insight

Brand Insight: O2 on Helping Launch OnePlus into the Mainstream

LBB Editorial, 4 months, 4 weeks ago

A recent stunt saw passersby decode a digital billboard

OnePlus has been making waves in the mobile phone market for some time now thanks to its low-cost, high performance handsets. But despite the chatt... Read more

Brand Insight

Brand Insight: Why Bose and Grey Shut Down Central London

Grey , 6 months ago

Dance like nobody’s watching with this dream trip through ghostly London landmarks

Usually when a film shows central London emptied of people it’s the sign of a zombie apocalypse, but a new Bose film has flipped the script and tra... Read more

Brand Insight

Zenith Launches Insights Magazine

Zenith, 6 months, 2 weeks ago

The new magazine aims to provide updates on global adspend trends

As the global leader in global advertising forecasting, Zenith has launched a new magazine product to provide marketers with an essential update on... Read more