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Brand Insight

TV Measurement Is about the Big Picture No Matter the Size of the Screen

Loudmouth PR, 3 weeks, 1 day ago

AudienceProject's Martyn Bentley on the changes that could make addressable / OTT TV advertising mainstream

The promise of addressable TV advertising has been tantalising advertisers and broadcasters for the past few years, but turning it into a reality h... Read more

Brand Insight

Brand Insight: Here Comes the Sun

Heineken , 1 month ago

Alessandro Manunta, international brands portfolio manager at Heineken explains how the Mexican-born beer brand Sol is repositioning itself within the ‘sunshine segment’

Some brand categories focus on marketing more than others. And beer is one area that’s particularly reliant on communication. Many of the advertisi... Read more

Brand Insight

The Screen's Social Media Management by Salamandra

Salamandra, 2 months, 1 week ago

In this guide Salamandra shows you how they grew, branded and manage The Screen's Social Media

IntroductionThe Screen Cinema has recently opened up in Windsor and they approached us to do their Branding, Website, Animation ... Read more

Brand Insight

Deliveroo: How To Build An In-House Agency In Six Months

Heads Up Production, 2 months, 2 weeks ago

Deliveroo and Heads Up Production discuss how brands can successfully build an in-house agency on a daring deadline

In October 2017, online food delivery brand, Deliveroo, set up their first in-house creative agency. By March 2018, Deliveroo Studio produced their... Read more

Brand Insight

Finding the Sweet Spot for Location-Based Marketing

LBB Editorial, 2 months, 2 weeks ago

Marketing leaders from M&S, Treatwell and Three discuss the power of local insights and the important considerations brands need to make, reports Alex Reeves

We might seem to be living in an age in which geographical divides are dissolving. With smartphones in our pockets, humanity is more connected as a... Read more

Brand Insight

Report Reveals Half of All Consumers Skeptical About Brand Promises and Demand Proof

Jack Morton, 2 months, 3 weeks ago

Jack Morton Experience Brand Index reveals globally consumers report that brands set a low bar for the experiences they deliver

Jack Morton, the global award-winning brand experience agency, has this week launched its first global Experience Brand Index, a survey of 6,000 co... Read more

Brand Insight

New Media Research by Globalwebindex Reveals Valuable Untapped TV Audience

Loudmouth PR, 2 months, 3 weeks ago

Report also shows that frequent viewership of international TV channels is not dependent on income and much more

New research by the International Television Research Group (inTV) and GlobalWebIndex has identified an untapped TV audience of 112.5 mil... Read more

Brand Insight

Sex Doesn’t Just Sell: How Skyn is Having Nuanced Conversations Around Intimacy

Sid Lee, 4 months, 1 week ago

LifeStyles Healthcare CEO Jeyan Heper and Sid Lee’s Alex Pasini tell LBB’s Alex Reeves how sex-related brands need to behave in 2018

The world was really quite different ten years ago, wasn’t it? The iPhone was still new-fangled technology, Netflix was still a DVD rental company ... Read more

Brand Insight

The Ministry: From Dance Music Temple to Creative Workspace

LBB Editorial, 4 months, 2 weeks ago

Almost three decades since Ministry of Sound created a sanctuary for electronic music in South London the brand is applying its philosophy to a new project

Whether you’re into dance music or not, the Ministry of Sound brand is iconic. Since it began in 1991, opening a pioneering nightclub in a neglecte... Read more

Brand Insight

Wunderman Commerce Study Reveals Amazon’s Shopping Search Supremacy

POSSIBLE North America, 4 months, 3 weeks ago

Research finds consumers tend to purchase where they search, with 51% of consumers starting their online shopping journey on Amazon

Amazon’s influence on consumer shopping behaviors continues to accelerate. Data from a new Future Shopper study released today by Salmon,... Read more