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5 minutes with...

5 Minutes with… Jyrki Poutanen

TBWA\Helsinki, 1 day, 18 hours ago

Partner and CCO at TBWA\Helsinki on an addiction to music, a Spinal Tap moment early in his career and happiness at a decline in buzzwords

Jyrki Poutanen’s first foray into advertising didn’t quite go to plan – a mix-up at the printers left him with indoor displays for McDonald’s one t... Read more

5 minutes with...

5 Minutes with… Sudeep Gohil

Publicis Worldwide, 1 week ago

The Publicis India CSO on growing up in England and Australia, getting to grips with the Indian market and his epic collection of Nikes

Tenacious obsession – it’s a pretty good trait in a strategist. You want someone who will doggedly dig and dig and dig until they find those undeni... Read more

5 minutes with...

5 Minutes with… Ada Bonvini

The Family, 1 week, 1 day ago

The Family Executive Producer on applying economics to production, nurturing talent and almost being shipwrecked in a storm

Ada Bonvini joined production company The Family as Partner and Executive Producer in 2016, having spent 16 years at Filmmaster Productions. Alongs... Read more

5 minutes with...

5 Minutes with… Sergio Gordilho

Africa, 2 weeks, 1 day ago

Co-president and Chief Creative Officer of Brazilian agency Africa on why advertising is like a boat and how the industry’s soul is disappearing

Sergio Gordilho’s childhood was drenched in creativity. He was born in Salvador da Bahia, a Brazilian city he proudly declares to be the “perfect n... Read more

5 minutes with...

5 Minutes with… Steve Bell

Iris, 2 weeks, 3 days ago

Co-founder and European CEO of iris on shoddy boomerangs, learning from mistakes and the shape of an agency in the consultancy age

Advertising agencies all tell you that what they do is different. And of course they each offer something different to clients, but iris has been a... Read more

5 minutes with...

5 Minutes with… Tiffani Manabat

Electric Theatre Collective LA, 3 weeks, 1 day ago

Electric Theatre Collective LA’s Managing Director on happy accidents, her passion for dance and running a top-tier VFX house

Tiffani Manabat believes that training classically as a ballet dancer, and cultivating the discipline necessary, set her in good stead for later li... Read more

5 minutes with...

5 Minutes with… Henry Scholfield

Caviar , 3 weeks, 3 days ago

The master of movement on working with Stromae and Dua Lipa, the importance of choreographing your camera and his unexpected route into directing

Kinetic, colourful and clever – welcome to the world of director Henry Scholfield. Last year, he joined the billion-view club on YouTube with his D... Read more

5 minutes with...

5 Minutes with… Sergio Lopez

McCann EMEA, 3 weeks, 4 days ago

McCann’s EMEA head of integrated production on the production agency model, imposter syndrome and exhaustive list of hobbies

Sergio Lopez is a consummate producer, in love with the process of turning an idea from a theoretical construct into reality. And production has fo... Read more

5 minutes with...

5 Minutes with… Laurence O’Byrne

Boys and Girls, 4 weeks, 1 day ago

The Boys & Girls creative director on his many side projects, applied psychology and R&D-based advertising

Some people have hobbies to take their minds off work - a spot of fishing, photography, knitting. But then there are those creative people who neve... Read more

5 minutes with...

5 Minutes with… Helen Pak

Grey Toronto, 1 month ago

Grey Canada CCO and President, Grey Toronto on taking a break from advertising to join Facebook, life as an architect and an emotional trip back to her home country of Korea

Prior to life in advertising Helen Pak was an award-winning architect, tempted over to the agency world by its quick creative turnaround time (buil... Read more