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The Influencers

Awards for Awards Sake?

Grand Central Recording Studios, 6 days ago

INFLUENCER: Carole Humphrey, Managing Director, GCRS, says she would love to see a return to quality over quantity

The great and the good of the global creative industry recently flocked to the French Riviera for the annual Cannes Lions Festival. Parties were en... Read more

The Influencers

The Changing Face of Celebrity Endorsement

The Bourne Consultancy, 1 week, 4 days ago

INFLUENCER: The Bourne Consultancy’s Melsie Bourne on staying ahead in the rapidly changing world of celebrity and influencer campaigns

We need to talk about talent. The rise of the social influencer.  The need for experts. The changing face of celebrity endorsement. But what e... Read more

The Influencers

Business and Brexit: Should I Stay or Should I Go?

Taylor James - London, 1 week, 4 days ago

INFLUENCER: Nick Berry, Group COO of Taylor James, on how inward looking populist agendas may lead to increased globalisation

On Friday 24th June 2016, I had a call scheduled with Berlin Partner, an organisation tasked with promoting commerce and inward investment to the G... Read more

The Influencers

No, You´re Not Creating Culture

LOLA MullenLowe, 1 week, 4 days ago

INFLUENCER: Driving change or tagging along? Lucas Rodriguez at LOLA MullenLowe Madrid reckons the industry needs face up to the truth

We hear the word ‘culture’ a lot in advertising, probably now more than ever. But I believe most of what we see in advertising is miles away f... Read more

The Influencers

Sid Lee's Dan Chandler on Cannes, Publicis and AI

Sid Lee New York, 1 week, 4 days ago

INFLUENCER: Sid Lee New York ECD discusses his time at the festival, AI, and the effect of Publicis' withdrawal from award shows

Whether it turns out to be the next Microsoft Clippy (R.I.P.) or a ground-breaking innovation that turns Publicis into the Amazon of advertising, o... Read more

The Influencers

The Robots Are Coming

DigitasLBi, 1 week, 4 days ago

INFLUENCER: It was hard to avoid robots in Cannes this year. Fern Miller, CSO, International, at DigitasLBi, reflects on what it all means

The participants of the Cannes Festival of Creativity seem to spend as much time each year worrying about looming threats to the role of creatives ... Read more

The Influencers

Fear and Judging in Cannes

Jungle Studios, 1 week, 4 days ago

INFLUENCER: Judging at Cannes Lions reignited an absolute passion for radio and err... firsts, writes Jungle Studios' Chris Turner

Everyone has a fear of firsts: first day at school, first date, taking your first born home from hospital – it’s logical but all too often I say no... Read more

The Influencers

Blue Thinking at Cannes: “That’s F*cking Cool”

JCDecaux , 1 week, 5 days ago

INFLUENCER: Stacey Knight, Director of JCDecaux Blue, looks at key trends and insights from Cannes 2017

Scratch away the magnums of rosé, exclusive villa parties and never-ending queues of people along the Croisette and what you discover is still a be... Read more

The Influencers

The Industry School: The High Price of Cutting Costs on Resource Management

The Industry Club, 1 week, 6 days ago

INFLUENCER: Jo Petroccia helps businesses enact change that brings immediate improvements in efficiency, enhances culture and delivers fast return on investment

In the typical agency business model, billable services are optimised to maximise revenues, while the cost of non-billable roles are kept to a mini... Read more

The Influencers

Copywriters: A Threatened Species?

Unlimited, 2 weeks ago

INFLUENCER: Creative Director at TMW Unlimited, Tom Harman, on the state of copy in the era of programmatic

Ask any advertising student today what they want to be, and chances are they’ll say a ‘creative’. It’s pretty rare to hear someone shout ‘copywrite... Read more