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The Influencers

GDPaRty Time: Why Black Friday Should be a Gold Mine for Consent

RAPP, 18 hours ago

INFLUENCER: RAPP UK's Michael Ferdenzi shares three ways brands can capitalise on data collection during this hyped up season

Would you tackle an old lady for a telly, push someone for a PlayStation or fight over a fridge? The day that it is perfectly acceptable to do all ... Read more

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When Resource Management Works, We All Win

The Industry Club, 21 hours ago

INFLUENCER: The Industry School's Jo Petroccia believes that resource management isn't an isolated, stand-alone discipline

I believe that resource management isn't an isolated, stand-alone discipline. Practised with agency-wide support and backed by senior management, i... Read more

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The Rise Of The Chief Strategy Officer

The Talent Business, 2 days, 14 hours ago

As agencies face a period of unprecedented business transformation, the Chief Strategy Officer is centre stage, writes The Talent Business' Gary Stolkin

The Talent Business has been responsible for the biggest Chief Strategy Officer (CSO) hires in both the US and UK in 2017. We place more senior str... Read more

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Web Summit 2017: The Promise & Perils of Tech

J. Walter Thompson London, 5 days, 15 hours ago

INFLUENCER: J. Walter Thompson's Marie Stafford examines three key themes that emerged from the three-day tech event

This year’s Web Summit showcased the enormous potential the technology industry has to transform lives whilst acknowledging that, in many respects,... Read more

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What to Ask When You Take Your Content In-House

Jam, 5 days, 15 hours ago

INFLUENCERS: Neil Lane and Lucie Loughlin debate what changes will add real value to a brand when it comes to in-house creative and production

Increasing numbers of brands are beginning to take their production and creative in-house to create more content for less – particularly when it co... Read more

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Stay True to Your Character

White Rabbit Budapest, 5 days, 16 hours ago

INFLUENCER: Stop being a dude playing a dude disguised as another dude, says Levente Kovacs

In Ben Stiller’s action comedy, Tropic Thunder – an enjoyable mix of stupidity and smart humour – Robert Downey Jr. plays Kirk Lazarus, an actor wh... Read more

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Is Christmas Finally Spurring the Industry Towards Diversity and Inclusion?

J. Walter Thompson London, 5 days, 16 hours ago

INFLUENCER: J. Walter Thompson's Lucy Moody examines the diversity plays of this year's festive ads

Here we are again, Britain’s version of the Super Bowl has arrived, our beloved Christmas adverts have rolled into town and onto our screens. It’s ... Read more

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Design Impact: Feeling The Effects Through Neuroscience

Lucky Post, 5 days, 17 hours ago

INFLUENCER: Let’s sell through education, says Lucky Post's Seth Olson

I love the impact of design in the world. I feel the talents and ingenuity of graphic designers, art directors, colourists, animators, and the myri... Read more

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Experiential: The Best of Times

Geometry Global, 5 days, 18 hours ago

Jon Hamm, Global CCO at Geometry Global gives his thoughts on the changing landscape of advertising award events

The last couple of weeks have seen the two colossal guardians of creative excellence,  D&AD and Cannes Lions, make significant announcemen... Read more

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We Say Holiday, Trump Says Christmas

StrawberryFrog, 1 week ago

INFLUENCER: StrawberryFrog's Scott Goodson analyses the POTUS' seasonal marketing strategy

There’s a fight brewing this Holiday season. A bruiser stewing this Christmas. For years now, many Americans and most brands use the words 'The Hol... Read more