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The Influencers

Artificial Intelligence: What Will Happen to Us?

Publicis London, 3 days, 10 hours ago

INFLUENCER: What if human intelligence became artificial? Publicis UK's Jo Irwin explores

In a world where we now have a conversation with a box in our kitchen to order our groceries, we could be forgiven for thinking that ‘the future’ t... Read more

The Influencers

The Psychology of Chatbots

Lab, 1 week, 4 days ago

INFLUENCER: Lab's Charlotte Mill presents a beginners guide to chatbots

Chatbots have been around for over a decade, but since their recent explosive growth due to artificial intelligence (AI), we felt it would be usefu... Read more

The Influencers

Shall We Start Talking About Persuasion Again?

lbbonline.com, 2 weeks, 3 days ago

We have created complexity where there must be simplicity, says Neil Dawson

I recently re-watched an interview with Bill Bernbach. He’s talking about the impact of Television on the industry. He makes a statement that has s... Read more

The Influencers

How We Turned a Colour into a Media Channel

Saatchi & Saatchi Worldwide, 2 weeks, 3 days ago

Saatchi & Saatchi’s Jan Teulingkx on helping Gorillaz take over the world of magenta

I never really had a thing with magenta.I couldn’t associate anything with it. My favourite colour has always been blue.When I think of blue I have... Read more

The Influencers

Why Creatives Shouldn't Worry About AI

DDB North America, 2 weeks, 3 days ago

Words of comfort from Alexander Rea, Creative Technology Officer at DDB New York

Creativity is powered by emotion, not logic. We’re always looking for shortcuts but we should not think that artificial intelligence, or machine le... Read more

The Influencers

Idea Vagrancy

lbbonline.com, 2 weeks, 3 days ago

What happened to 'The Idea'? An anonymous poet gets to the heart of things...

It's not about The Idea anymore.The agencies kicked it out. Onto the streets. It hangs with the kids now. “Getting up to no good,” according to the... Read more

The Influencers

Hollywood and Adland Are Suffering the Same Originality Problem

Kode, 2 weeks, 3 days ago

We’re all bored to tears by movie sequels, but the ad industry ain’t much better, says KODE MEDIA’s Dan Mallerman

In recent years, there has been a creative malaise in Hollywood. It’s pretty rare to spot any genuinely original material.   Sequels, prequels... Read more

The Influencers

Can Artificial Intelligence Replace Your Creative Director?

Ogilvy & Mather Asia Pacific, 2 weeks, 4 days ago

INFLUENCER: Charlie Lowe, Regional Strategy Director at Ogilvy & Mather Singapore, debunks some AI myths

AI is beginning to permeate every industry in one form or another. From doing your taxes to recommending your music, it’s making its mark on a lot ... Read more

The Influencers

Build The Brand AND Make The Quarter

Carmichael Lynch, 2 weeks, 4 days ago

INFLUENCER: Marcus Fischer, CEO of Carmichael Lynch, offers some advice on an ongoing struggle agencies face in the industry

“We want to build our brand.” Most often, there is an unspoken follow up to that statement. We want to build our brand … as long as we do it w... Read more

The Influencers

Awards Season Predictions - John Maxham

DDB North America, 3 weeks, 3 days ago

INFLUENCER: DDB Chicago CCO on what he believes will be the Grand Prix-winning work of 2017

As Chief Creative Officer of DDB Chicago, John Maxham oversees the agency’s creative talent and creative work for clients such as State Farm, Capit... Read more