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The Influencers

The Link Between Photography and Editing

Whitehouse Post - US, 2 days, 8 hours ago

INFLUENCER: Whitehouse Post's Martin Leroy on how his photography hobby makes him a better editor

First I want to say that photography is just something I enjoy doing in my free time. And even if I like to share the pictures I take and see peopl... Read more

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Why Do We Pretend That Budgets Don't Matter Anymore?

Juniper Park\TBWA, 2 days, 8 hours ago

INFLUENCER: Adland needs to honest with itself about what it takes to build and sustain a brand, writes Mark Tomblin

In my time, I’m lucky enough to have judged quite a few effectiveness awards. And generally  I really enjoy doing it.  But there is one t... Read more

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“You Wouldn’t Talk to Your Mother Like That, Would You?"

Merkle, 2 days, 9 hours ago

INFLUENCER: Merkle's David Thomas on how companies can get closer to communicating with customers in a way that recognises their preferences

If your mother is anything like mine, she’s hard to get hold of. As a result, I’ve been forced to learn the nuances of communicating with her are d... Read more

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Brands, Strategists Are Your Shrink: How Does That Make You Feel?

Rothco, 2 days, 9 hours ago

Kathy Troy, senior strategist at ROTHCO, says strategy is more than a plan - it’s prodding and probing the inner brand psyche

In Black Box, Julie Schumacher, describes therapy like “taking your clothes off and then taking your skin off, and then having the other person say... Read more

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Do Algorithms Dream of Super Bowl Spots?

Africa, 2 days, 9 hours ago

In times of programmatic advertising, Trump is perhaps the first programmatic personality, writes Africa's Rodrigo Maroni

For decades, consistency has been treated as a key factor for making advertising more effective. Be consistent - the story goes - and you will make... Read more

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How Voice Marketing Will Dictate Marketing's Next Chapter

Cheil Worldwide, 2 days, 9 hours ago

INFLUENCER: A quantum shift is now taking place, and brands need to be ready, finds Cheil UK's David Coombs

The marketing landscape has changed fundamentally since the advent of digital. But now, new challenges and fresh opportunities are coming with the ... Read more

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Genitalia: No Longer the Secret Ingredient to Communications Strategy?

J. Walter Thompson Sydney, 2 days, 10 hours ago

INFLUENCER: Gender stereotypes actually suck for both sides, and millennials aren't going to stand for it anymore

There’s been one hell of a shift in the past five years that’s hard to ignore, it affects us all. It’s been rampant and fast. It crept up and it sh... Read more

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Does Anyone Care Anymore?

Grand Central Recording Studios, 2 days, 12 hours ago

INFLUENCER: With advances in technology, adland needs to drop its 'that’ll do' approach

Over the past 20 years, the time, budget and resources required to make one 60-second commercial have plummeted. Meanwhile, the variety of mediums ... Read more

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Brands Must Practice 'Social' Media, Not 'Anti-Social' Media

Y&R Australia , 2 days, 13 hours ago

INFLUENCER: After more than a decade of practice, brands are still failing at social

The capacity to conduct two-way communication between a brand and its audience is what differentiates social media from (nearly) all other channels... Read more

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Despite Issues, Mobile Provides “A World of Possibilities”

POSSIBLE North America, 2 days, 14 hours ago

INFLUENCER: POSSIBLE Mobile's Jeff Hasen looks back on the Mobile Marketing Association’s Impact conference in New York

To describe where we are in mobile, one major brand marketer at the recent Mobile Marketing Association’s Impact conference in New York used the wo... Read more