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The Influencers

Cannes, Ireland and Me

Pull The Trigger, 3 days, 17 hours ago

Pull the Trigger executive producer Max Brady tells her story of reluctantly learning to love and value Cannes Lions

Ireland hasn’t traditionally attended Cannes, particularly production. Many people don’t see the relevance. Just another awards festival… But this ... Read more

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Cannes Predictions: Rob Belgiovane, Group CCO at BWM Dentsu

BWM Dentsu Sydney, 3 days, 17 hours ago

Work from P&G, Apple, Cadbury and a fond farewell to Terry Savage

Squeezing an eight-day festival into five is going to be interesting.My diary looks like a train wreck… lunches, dinners, breakfasts all booked/cra... Read more

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Cannes Predictions: Jason Romeyko, Worldwide ECD at Serviceplan Group

Serviceplan, 3 days, 18 hours ago

Award-worthy work from P&G, Tesla and Tourism Australia

With the introduction of digital advertising in the late '90s, I was concerned I would need to look for a new job. I was worried the need for film ... Read more

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Creating Bingeworthy Title Sequences

Method Studios - New York, 3 days, 19 hours ago

INFLUENCER: Method's John Likens on how title designers can avoid the 'skip intro' button

Cannes is a wonderful place to both celebrate and examine the future of title design, an art form that’s having a resurgence and at the same time i... Read more

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Great Agencies and Sourdough Share a Lot in Common

Huge London, 3 days, 19 hours ago

INFLUENCER: There's no knead for the term 'cagencies', writes Huge London's Wayne Deakin

The other week on LinkedIn I let myself have a little rant. Those who know me would know I am not one to rant really. But the nonsensical word ‘cag... Read more

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Cannes Lion Winners: A Few Simple Requests

Proximity Worldwide, 3 days, 19 hours ago

INFLUENCER: With the power of a Lion in your hand, you can make a difference, writes Barefoot Proximity's Troy Hitch

You’re going to win a Lion. I can feel it. Congratulations. And, I assure you, I do not wish to steal your thunder; you’ve earned this. I want you ... Read more

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Attention Isn't Decreasing. Advertising Just Needs to Be More Entertaining

Stink Films, 3 days, 20 hours ago

INFLUENCER: By focussing too much on targeting, we’re at risk of losing the art of telling a good story, writes James Morris, Global CEO of Stink

For 65 years Cannes Lions has been championing and celebrating the best in commercial creativity. The original ideas and outstanding craft that ign... Read more

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My Lion Will Go On

TBWA\Helsinki, 3 days, 20 hours ago

INFLUENCER: TBWA\Helsinki's Jyrki Poutanen looks back at Lion-worthy work that matters for the planet

There’s been several Cannes Lions winner predictions around already. A few industry pets have been unofficially appointed and I really can’t argue ... Read more

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Sex, Advertising and Demanding Clients

LOLA MullenLowe, 3 days, 21 hours ago

INFLUENCER: Sex and media have a lot in common, finds LOLA MullenLowe Madrid's Lucas Rodriguez

I have a client that is OBSESSED with earned media. We'll call him Ernie.He thinks it’s the easiest thing to achieve. He also has a thing for sex.S... Read more

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Cannes 2018: Why it's Okay for Creative to Not Have a Point

LP/AD, 3 days, 21 hours ago

INFLUENCER: Amidst agency shifts, LP/AD's Alex Shifrin says we'll always have Cannes

As management consultants disparage the agency model all the while continuing to create what are in fact agencies to gobble up agency revenue, we i... Read more