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The Influencers

I Subscribe, You Subscribe, We All Subscribe

Havas Worldwide, 20 hours ago

INFLUENCER: Havas Formula's Emily Porter discusses the most effective way to communicate and promote the subscription model as more traditional brands shift to it

There’s no argument that the subscription economy is here; in full swing and unlikely to stop. Fuelled by technology, today’s consumers and busines... Read more

The Influencers

Apple Shakes Up the AR Scene - Is This The Death Of VR?

REWIND, 6 days, 18 hours ago

INFLUENCER: Sol Rogers, CEO & Founder of Rewind, weighs up the value of Apple's ARKit

Before Pokemon Go, Augmented Reality technology was mostly confined to underwhelming iPad apps and unwanted add-ons to camera software on smartphon... Read more

The Influencers

Everything’s About to Change

VML, 1 week, 4 days ago

INFLUENCER: VML London's Frederico Roberto on how augmented reality is shaking up actual reality

Everything is about to change. And the reason is augmented reality. Different from virtual reality in so many ways (VR creates a completely new wor... Read more

The Influencers

Don't Look Back, You're Not Going That Way

Halal, 1 week, 4 days ago

INFLUENCER: Roel Oude Nijhuis, Partner & MD at Halal, discusses the future of in-house production

There might be less obvious structural differences between in-house agency production and the traditional production company. But, there are big di... Read more

The Influencers

Following Trends is Underrated

Rothco, 1 week, 5 days ago

INFLUENCER: Slavishly responding to trends won’t work for every brand, says ROTHCO's Kathy Troy

Forecasting and future-proofing are used in almost every area of business today. ‘What’s next?’ is the holy grail question in everything from fashi... Read more

The Influencers

The Power of the Logo

Serviceplan, 1 week, 6 days ago

INFLUENCER: Serviceplan Design Hamburg's Christine Lischka responds to the new YouTube logo and how it reflects the metamorphosis of brands in the digital age

YouTube has a new logo. Actually, this isn’t completely true. Brands that expanded during the era of digital transformation no longer have a tradit... Read more

The Influencers

How to Escape Riptides and Spot Counter Movements

StrawberryFrog, 2 weeks ago

INFLUENCER: StrawberryFrog's Scott Goodson on what to do if you find yourself in a 'Riptide Movement'

With the passing of Labor Day weekend here in New York City, summer is officially winding down to its last day on September 22nd. This time of year... Read more

The Influencers

Monkey Lion Dog - The Theory Behind This Unique Psychology Model

Lab, 2 weeks, 5 days ago

INFLUENCER: In a world of increasingly personalised digital communication, are you really connecting with your consumer? LAB's Daryll Scott explores

We all know that we need to talk to our consumer in a relevant way, so we develop hypothetical ‘personas’ to represent them, and then create messag... Read more

The Influencers

Dear Creatives, We Have Shitty Days, But Let’s Not Be Shitty People

DDB North America, 3 weeks, 4 days ago

INFLUENCER: Six tips to help others feel appreciated when they’re having a particularly challenging day, from DDB San Francisco's Michelle Sjöberg

In advertising, there’s no doubt that we work hard. We’ve all heard the, “work hard, play hard” line, but it’s very true in our industry. We spend ... Read more

The Influencers

Hit Start Now. Or Be Startled (not too much) Later…

Momentum, 3 weeks, 5 days ago

INFLUENCER: Momentum Worldwide's Dean Taylor discusses the burgeoning esports sector

Over two weekends in early 2017 in the wintry depths of southwest Poland, the industrial town of Katowice hosted nearly 175,000 people and some 46 ... Read more