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Opinion and Insight

The Sweet Shop's Louis Sutherland on the Beautiful 'Couple' Film from RBS

The Sweet Shop - Auckland, 17 hours ago

Director worked with The Leith Agency and MTP to create this touching short

The Leith Agency recently released this beautiful new film 'Couple' for the Royal Bank of Scotland. Directed by The Sweet Shop's Louis Sutherl... Read more

Opinion and Insight

A Day in the Life of... Dan Humphreys

Creative Circle, 20 hours ago

Dan Humphreys explains how he became Lead Photographer at Curious Production and discusses what he loves most about what he does

Day in the Life of… is a new series from the Creative Circle, celebrating and championing the diversity of talent across Britain’s creative communi... Read more

Opinion and Insight

How Getting Your Facts Right Can Help Cut Through

Loudmouth PR, 1 day, 20 hours ago

The ability to reach people with the right message at the exact time they require is invaluable, says TwentyCi's Paul Hickey

When looking for a special gift for a partner or close friend, chances are you’ll put some thought into what their interests are before you make ... Read more

Opinion and Insight

Why You Should Take Your Production Shoot to Lima... In GIFs!

Canica Films, 1 day, 20 hours ago

Canica Films' Maria Teresa Benvenuto showcases the many beautiful neighbourhoods of Peru's capital

Peru is known as a world-famous tourist destination. Its diverse locations range from deep, dense jungles to mountainous valleys, as well as arid d... Read more

Opinion and Insight

The Game Episode 5: Rat Up a Drainpipe

Lab, 2 days, 21 hours ago

The Lab reveals how metaphors, analogies and similes and the power of pop culture is creeping into our everyday lives in our latest episode of The Game

Have you ever described someone or heard someone being described as a Ninja or a Jedi in relation to something they do? It’s a massive compliment, ... Read more

Opinion and Insight

Why It’s Time For Marketers To Act Like Producers

Southpaw, 6 days, 17 hours ago

Tom Poynter, CEO at Southpaw discusses the relationship between brands and the entertainment world at Cannes Lions

The growing relationship between brands and the entertainment world is a big theme once again at Cannes. The debate is focused on several growing i... Read more

Opinion and Insight

Amazon And Whole Foods: Applying Scale To Ethics And Quality In Retail

AnalogFolk, 6 days, 17 hours ago

Doug Baker, Head of Strategy at AnalogFolk London, discusses how the most disruptive outcome for the grocery sector would come from Amazon applying its capabilities and scale to Whole Foods’ commitment to ethics and quality

Within an hour of Amazon’s $13.7bn bid for Whole foods stocks for Kroger, Costco, and Dollar General all fell more than six percent. Meanwhile, Ama... Read more

Opinion and Insight

Equity: The Six Letter Word Worth More Than a Seven-Figure Deal

ITB Worldwide, 6 days, 22 hours ago

Will.i.am enters strategic partnership with bank brand Atom, ITB explore the advantages of talent equity partnerships over endorsement deals

At this year’s Cannes Lions International Festival of Creativity, there are an abundance of talks centred around creative collaboration between bra... Read more

Opinion and Insight

How Brands Use Passion Points to Build Social Unity

lbbonline.com, 1 week ago

James Kirkham, Head of Copa90 discusses how brands can help both bring us together and build a future for themselves

The theme of my Cannes talk this year, alongside Conor McNicholas, the chief executive officer of digital engagement agency AllTogetherNow, is how ... Read more

Opinion and Insight

How Lidl’s TrolleyCam Blurred the Boundaries of Branded Content

Chemistry, 1 week, 1 day ago

Chemistry’s Sinead Cosgrove and Robert Boyle explore Lidl Ireland’s reality TV inspired campaign

Last month, Lidl launched their innovative new ‘TrolleyCam’ campaign, turning the tables on customers by putting them on camera, filming them as th... Read more