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Opinion and Insight

RCRD: A Conversation with Auntie Flo

CORD, 13 hours ago

Part of an ongoing series of RCRD magazine interviews, the Glaswegian talks about fusing together electronic and world influences

Glaswegian audiophile Brian D’Souza, aka Auntie Flo, has quickly established himself as a central figure in a strand of club music which fuses toge... Read more

Opinion and Insight

From Disney to YouTube, Media Platforms are Worried About Ad Overload

LBB Editorial, 13 hours ago

Beleaguered US broadcasters are finding that less is more when it comes to advertising – will other markets and digital platforms learn from their struggle? Asks LBB’s Laura Swinton

Hard to believe, I know, but some people think there are too many ads. While you take a minute or so to recover from the shock of that bombshell, ... Read more

Opinion and Insight

Brave the Storm With this Playlist From A-MNEMONIC

A-MNEMONIC Music, 14 hours ago

The playlist is the perfect antidote to the unstable weather

Maybe you're in the office and listening to the wind howling outside, or perhaps you weren't able to catch a train today and working from home! &nb... Read more

Opinion and Insight

How To Make An Award-Winning Soundtrack

GOLDSTEIN, 14 hours ago

Jonathan Goldstein, Creative Director and MD of music consultancy GOLDSTEIN, on the secrets of soundtrack success

We’re well into award season and this Sunday sees the crème de la crème of Hollywood at the Academy Awards, witnessing who is crowned Best Actor, B... Read more

Opinion and Insight

The Best Locations to Shoot in Phuket

SEA Phuket Production, 19 hours ago

Phuket has become an easy and cost effective alternative for producers and film makers

Full-service production company SEA Phuket Production has been helping producers, production managers, film makers, photographers and art buye... Read more

Opinion and Insight

Ambisonics In The Commercial Space

Produce Sound, 21 hours ago

Produce Sound's Louis Enslin on why the future will rely on sound

Ambisonics is a full-sphere surround sound technique that, in addition to the horizontal plane also covers sound sources above and below the listen... Read more

Opinion and Insight

Why Trust is the Winning Formula When It Comes to Creating Commercials

Southwest Productions, 1 day, 17 hours ago

Southwest Productions’ Staffan Tranæus and award-winning director Jesper Ericstam reveal the driving force behind any successful partnership

Since meeting in 2001 and bonding over their shared international background, Jesper Ericstam and Staffan Tranæus have continuously brought creativ... Read more

Opinion and Insight

Content Monetisation: Fool’s Gold or Viable Goal?

Sid Lee Montreal, 1 day, 20 hours ago

Sid Lee's Jean-François Bouchard, Jean-Sébastien Martel & Joachim Coste on the 'new Holy Grail' of content marketing

According to many marketers, monetisation is the new Holy Grail of content marketing.Traditionally, content marketing nurtures awareness and consid... Read more

Opinion and Insight

Trust Is Failing Between Agencies and Clients. And Nobody's Winning

Sid Lee Montreal, 1 day, 20 hours ago

Trust is not about money, it’s about value, according to Sid Lee's François Lacoursière & Jean-Sébastien Martel

There’s a relationship elephant in the room. Apparently, agencies and marketers might be in need of counselling; trust — the cornerstone of brand-a... Read more

Opinion and Insight

Racing Post: Why Trust and Daring Are Worth Betting On

Yellow Boat Music, 2 days, 14 hours ago

Sell! Sell!, Yellow Boat Music, and Gas&Electric discuss their unique longstanding partnership and their latest ambitious Racing Post campaign

Since combining forces for their first Racing Post campaign seven years ago, Sell! Sell!, Yellow Boat Music, and Gas&Electric have maintained a... Read more