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Opinion and Insight

Industry Musings - Ad Infinitum

Red Apple Creative, 4 hours ago

Red Apple Creative's Gavin Finney on the beauty of simplicity

Imagine a bicycle. One of the simplest, purest pieces of design in existence. It’s stayed essentially the same for generations because it’s good at... Read more

Opinion and Insight

Music Supervisors of the Future, Your Jobs Are Safe

Thirty Two Music, 6 hours ago

Thirty Two Music's Founder/Director Toby Slade-Baker and Director Alex Lodge give their thoughts on the future of AI music supervisors

With discussions about A.I., machine learning and automation ubiquitous, what naturally follows is a conversation about the decline of certain role... Read more

Opinion and Insight

Why Location Still Matters in 2018

LBB Editorial, 1 day, 7 hours ago

David Walsh and Jeremy Pounder from Mindshare on how we should think about the local in today’s world of connectivity

Mindshare’s recent report, Location Matters, delves into themes that chime with the times we’re living through in interesting ways. A UK-based repo... Read more

Opinion and Insight

Amp Releases Latest 'Tracks of the Week'

Amp.Amsterdam, 1 day, 7 hours ago

New music from Mike Mago, Joe Buck, ALMA, Klahr, Youngr and Astrid S.

These songs all bring out the emotional factor - just in time for the Autumn season.Check out the best new music on the updated 'Tracks Of The Week... Read more

Opinion and Insight

Are Automotive Brands Accidentally Alienating the Female Market?

Engine, 1 day, 10 hours ago

Erminia Blackden, Head of Strategy, PAA at Engine Group gives her thoughts on gender in car advertising

Women are in the driving seat for 85% of all purchases. Yes, this includes cars, and in the US, it also includes trucks. And yet the industry ... Read more

Opinion and Insight

WARC Releases Media Allocation Benchmarks Report

lbbonline.com, 1 day, 10 hours ago

Report finds successful brands spend an average of 69% of their budgets on TV and digital channels combined

WARC, the global authority on advertising and media effectiveness, has today released the latest edition of its Media Allocation Benchmark report, ... Read more

Opinion and Insight

Does Chinese Language Creativity Need an International Platform?

LBB Editorial, 1 day, 23 hours ago

The Chinese language and culture has travelled but nuanced creative struggles to get a chance - which is why the LIA’s Chinese Creativity Awards are pretty intriguing, writes Laura Swinton

It’s no secret that China’s hit rate at global award shows has been surprisingly low for a country of 1.3 billion people and around 100,000 ad-rela... Read more

Opinion and Insight

Cult Music: Gqom

Leland Music, 2 days, 5 hours ago

Leland Music's new feature series Cult Music focuses on obscure sub-genres its team members have become obsessed with, starting with gqom from Durban, SA

There’s something special about stumbling upon a track you love which is a bit different from anything you’ve heard, then finding out it’s part of ... Read more

Opinion and Insight

Strawberry Frog's Lush Film Opens Up the World of Autism for One Small Girl

StrawberryFrog, 2 days, 6 hours ago

Director Jakob Strom and Strawberry Frog's Scott Goodson discuss why magic and beauty were the keys to unlocking autism in film for the SunTrust Foundation's film 'The Bridge'

"Autism can keep those with it in their own world. This spot shows how the SunTrust Foundation helps families and people with autism learn to conne... Read more

Opinion and Insight

Pitch & Sync Reveals Its Latest Tracks of the Week

Pitch & Sync, 2 days, 6 hours ago

This week's tracks are inspired by mustachioed 70s yacht rock of Parcels and the subdued piano of St. Vincent

Music and sound agency Pitch & Sync reveal the latest and hottest new artists, songs and albums that they’ve been listening to in their weekly ... Read more