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Japanese Newspaper Helps Readers Prepare for Earthquakes in This Smart Dentsu Campaign

Dentsu Asia-Pacific, 4 months ago

Having experienced the Great Hanshin Earthquake, the Kobe Shimbun newspaper published a visual guide to help pack emergency supplies

‘Emergency Collectives’ is a new way to prepare for a disaster by itemizing emergency supplies. Having experienced the Great Hanshin-Awaji Earthqua... Read more


Headbang to Your Webcam to Unlock Music with This Heavy Metal Promo

Ogilvy & Mather Asia Pacific, 4 months, 1 week ago

Ogilvy Japan teams with Sony Music Japan to launch one-of-a-kind promotion for electrocore band Crossfaith

According to Spotify, heavy metal is ruling the streaming airwaves across the world, revealing metal fans as the most loyal among music fans.To ann... Read more

Hires, Wins & Business

MullenLowe Group Japan Launches Cultural Insights Specialism Tokyo 20XX

MullenLowe Group, 4 months, 3 weeks ago

Project looks to work with brands to develop a responsible and sustainable approach when dealing with cultural scenes

MullenLowe Group Japan is launching Tokyo 20XX, a cultural insights specialism that is committed to working with brands to positi... Read more

Hires, Wins & Business

Geometry Global Japan Appointed Brand Agency of Record for Coleman Japan

Geometry Global, 5 months, 1 week ago

Agency to lead the outdoor camping brand’s major marketing activities

Geometry Global Japan has been appointed brand agency of record for camping equipment brand Coleman Japan Co., Ltd.In Japan, Coleman is known as a ... Read more

Hires, Wins & Business

MullenLowe Group Launches Hyperbundled Agency Offering in Japan

MullenLowe Group, 5 months, 1 week ago

Agency created to capitalise on new opportunities emerging from increasing programmatic media landscape and data-driven decision making in Japan

MullenLowe Group announced today the creation of MullenLowe Group in Japan. The new hyperbundled agency has been created from the existing footprin... Read more


W+K Tokyo Creates Impatient Typo Billboard for Laforet Grand Bazar's 2017 Sale

Wieden+Kennedy Tokyo, 5 months, 2 weeks ago

The campaign which also has an accompanying film uses blurred typeface to mirror the excitement of awaiting shoppers

Laforet Grand Bazar is the biggest sale event of Laforet Harajuku which takes place two times a year. During this sale, numerous young people wait ... Read more


Bestads Six of the Best Reviewed by Masato Mitsudera, ECD, Geometry Global, Japan, 5 months, 2 weeks ago

Each week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

BEST TVBest: Verena 'Capture'. I am excited to see the film with hilarious Thai style story-line. This reminds me of the classic Smooth. Both s... Read more

Hires, Wins & Business

Edelman Appoints Amy Naoko Morita as Director of Brand, Japan

Edelman, 5 months, 2 weeks ago

Morita was most recently Global & Corporate Marketing Director at J. Walter Thompson Japan

Edelman has announced the hiring of Amy Naoko Morita as Director of Brand, Edelman Japan, effective immediately.    Morita’s appointment ... Read more


Geometry Global Japan Curate 'DO-RE-MI-RELLA' Art Installation

Geometry Global, 5 months, 3 weeks ago

'DO-RE-MI-RELLA by glo' is made in partnership with British American Tobacco Japan and will take place at Roppongi Hills in Tokyo

Geometry Global Japan has taken the lead on the campaign execution in Japan.“DO-RE-MI-RELLA” is aimed to encourage people to enjoy the rainy season... Read more

Hires, Wins & Business

Wieden+Kennedy Tokyo Announce New Dynamic Creative Talent Program

Wieden+Kennedy Tokyo, 6 months, 2 weeks ago

'The Kennedys' is a creative training program aimed to nurture talented creatives and help them to boost their skills with real working experience

Wieden+Kennedy Tokyo announces the launch of The Kennedys, a creative accelerator program to find and help the next breed of creatives apply t... Read more