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The Influencers

Why the Ad Industry Needs PR

FinchFactor, 2 days, 13 hours ago

INFLUENCER: Advertising has an image problem, says Kerrie Finch, Founder & CEO of FinchFactor

Externally, the Mad Men fuelled stereotypes loom large in the public conscience. Internally, the industry is rapidly adapting to the changing needs... Read more

Hires, Wins & Business

Cutters Studios Detroit Promotes Justin Grosjean to Editor

Cutters Studios, 2 days, 16 hours ago

Grosjean made short work of ascending to the position of full-time assistant editor at Cutters, where his technical and creative insights made him an invaluable collaborator

Cutters Studios Detroit is very proud to announce the promotion of Justin Grosjean to editor. The announcement was made by executive producer Mary ... Read more

Hires, Wins & Business

Edelman Appoints Ranjit Jathanna As Chief Strategy Officer For APACMEA Region

Edelman, 2 days, 17 hours ago

Ranjit has achieved success in leading cross-functional teams in communications, social design, engagement strategy and more

Edelman, a leading global communications marketing firm, today announced the appointment of Ranjit Jathanna as Chief Strategy Officer for client pr... Read more

Creative

Lidl and TBWA Put Pre-Conceptions About Their Wine to the Test in Latest ‘Lidl Surprises’ Ad

Jake Productions, 2 days, 17 hours ago

Jake Productions and Rogue Films win over sceptics with complex shoot in French vineyards

Lidl and TBWA\London launch the latest commercial in the ‘Lidl Surprises’ campaign. The most recent ad takes us to the South West of France to expl... Read more

Creative

Taste the Terroir in Lidl's Latest Wine Ad

TBWA\London, 2 days, 17 hours ago

Lidl’s latest campaign from TBWA\London focuses on wine provenance and quality to win over wine-sceptics

Lidl UK last night premiered the latest advert in its #LidlSurprises campaign which focuses on telling the quality, provenance and price story behi... Read more

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The Influencers

How Have the Tech Giants Ruined Advertising?

StrawberryFrog, 2 days, 17 hours ago

INFLUENCER: StrawberryFrog's Scott Goodson examines how 'The Frightful Five' have impacted the industry

The tech giants are too big, declared The NY Times last week. The companies, The Frightful Five - Amazon, Apple, Facebook, Microsoft and Alphabet (... Read more

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The Influencers

Are QR Codes and NFC Tags Getting Their Second Wind?

DDB North America, 2 days, 18 hours ago

INFLUENCER: It looks like these two technologies are now getting a second chance, says DDB's Alexander Rhea

Apple has been noticeably late to the contactless game. They first made moves into the space a few years ago with the launch of their mobile paymen... Read more

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The Influencers

Spectator Spectacular: Making it Great for Fans, Makes it Great for Brands

CSM Live, 2 days, 18 hours ago

INFLUENCER: CSM Live's Giles Stanford on why elevating the human experience in sport is a win-win for both brands and fans

Great sports events have the power to create lifelong memories; to inspire and to invoke raw emotions. Think of the collective hush before the shot... Read more

Creative

Hunter & Stella McCartney to Advertise at the new Piccadilly Lights

Ocean Outdoor, 2 days, 20 hours ago

Landsec's iconic advertising site switches on imminently

British brands Hunter and Stella McCartney have signed a deal to advertise in one of the six positions on the world-famous Piccadilly Lights. The l... Read more

Hires, Wins & Business

M&C Saatchi Snares Cam Blackley For Chief Creative Officer Role

M&C Saatchi Sydney, 3 days ago

Blackley joins M&C Saatchi from BMF where he held the role of ECD for 4 years

M&C Saatchi has announced the appointment of one of Australia's top creative minds, Cam Blackley to the role of chief creative officer. Bla... Read more