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Serviceplan Germany
Advertising Agency
Munich, Germany
A:Brienner Str. 45 a-d. Germany, Munich,, 80333


GWA (Germany)



The Serviceplan Group is Europe’s largest independent, partner-managed agency group. Founded in 1970  as an advertising agency, Serviceplan quickly developed the concept of the “House of Communication” – to date, Germany’s only fully integrated agency model that combines all modern communication disciplines under one roof, whether brand strategists, creative, media, digital or technology experts, market researchers, PR consultants or sales professionals. With 24 of its own locations as well as further partnerships, the Serviceplan Group is represented in a total of 35 countries worldwide and in all important economies. In addition to the three largest agency brands, Serviceplan, Mediaplus and Plan.Net, the Group includes the market research institute Facit, the realization agency Solutions, and the strategic consultancy agency Consulting.


Our vision is to create sustainable, economically successful and fascinating brands for our clients. To do this, we always use the most innovative communication strategies and concepts designed to spark consumer emotions. This also means anticipating changes that characterise our world today and finding extraordinary ways to convey messages to the hearts and minds of consumers. We create innovative, medial and technological relevance for our clients' target groups and guarantee modern, efficient and target-group-specific customer journeys. This vision, building Best Brands, is the force that drives us.


AOK, Airbnb, Bayer, BMW, Beck’s, BSH Bosch Siemens Hausgeräte, Calzedonia, Carglass, Continental, Consorsbank, Covestro, DATEV, Der Spiegel, Deutsche Bahn, Deutsche Telekom, Flughafen München, Hans im Glück, Hilti, HiPP, HSE24, LinkedIn, Lufthansa, Metro, MINI, Novartis, Penny, R+V, Rügenwalder Mühle, Sky, Tchibo, Vorwerk


In the past financial year of 2019/20 the Serviceplan Group has enjoyed significant creative successes in German and international awards, including the accolade of 5th place in Cannes Lions "Independent of the Decade" Ranking.

Serviceplan Group has also enjoyed success in leading rankings of various communication disciplines:

Creativity: 1st place in the Redbox ranking

Efficiency: most frequently awarded agency at Effie Germany

Digital: 1st place in the BVDW creative ranking

Design: "Design Agency of the Year" in the PAGE ranking

Media: "Media Agency of the Year" at the German Media Award

Healthcare: 1st place in the Healthcare Marketing creative ranking

PR: 1st place in the PR creative ranking of PR Journal

More achievements can be found here.