We are a director management and production company that thrives on the power of culturally impactful storytelling.
Our passion lies in nurturing voices, perspectives, and narratives from storytellers around the world. Our directors possess a natural curiosity for exploring the intricacies of culture and trends, enabling us to create work that deeply resonates with our clients’ audiences.
As part of the 42 family, a global talent management and production company specializing in film and TV, we work alongside our sister photographic agency, Probation. Together, we form a dynamic team equipped to handle a wide range of creative projects, including branded entertainment, advertising, print and music video content. With our extensive roster of creative talent and production expertise, we are the ideal partner for bringing your vision to life.
We believe our model provides more freedom and scope for both talent and clients, allowing a more transparent approach to curating the most successful creative partnerships.
We are a talent-first agency that represents directors for advertising and music videos. We also offer agile, effective production solutions for our directors, clients and other talent.
COMMERCIALS | MUSIC VIDEOS | FILM
Brands: Peloton, Nike, McDonald's, Ballantines, 7Up, Bolt, Samsung, Walkers, TikTok, Adidas, Facebook, Sky, Paypal, Habitat, Under Armour, Bells, Glenlivet, FarFetch, ASOS, H&M
Agencies: Lucky Generals, Mother, Leo Burnett, 180 Amsterdam, BBH, 72&Sunny, McCann, Uncommon. M&C Saatchi, St Lukes, Crispin Porter & Bogusky, Anomaly, AnalogueFolk, HAVAS, VMLY&R, Publicis, Creature, The Corner
Artists: Little Simz, Ed Sheeran, Calvin Harris, Loyle Carner, Arlo Parks, Royal Blood, Ann Marie, Stormzy, Kojey Radical, Bastille, George Ezra, Michael Kiwanuka, Sam Fender, The Smile, Fontaines DC, Bring me the Horizon, Paolo Nutini
Record Labels: Sony Music. Atlantic Records, Platoon, Polydor, Warner, Island, Capital, Virgin, Universal, AWAL, PIAS, Fiction, Domino, EMI, Decca, Mercury, XL, Dirty Hit, Parlophone
Creative Circle 2023, Best Direction & Film Craft
BAFTA 2022, Best Short Film nomination for ‘Three Meetings of the Extraordinary Committee'
UK Music Video Awards 2021, Best Agent
Kinsale Shark Awards 2022, Best Comedy Direction Bronze Winner
Taylor Wessing Portrait Prize nomination 2018 & 2019