Gear Seven/Arc Studios/Shift
I Like Music
Contemplative Reptile
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Creative Agency
London, UK
A:The HKX Building, 3 Pancras Square, N1C 4AG



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This is Cake 

Cake is a creative agency specialising in sport, entertainment and culture. 

We build meaningful connections between brands and consumers through culture, using our proprietary Meaningful Brands in Culture study and strategic approach. 

All our ideas fuse bold thinking with brilliant creativity, underpinned by data and insight.

Our services and capabilities are delivered by an in-house team across three divisions – Strategy, Creative and Account Management – enabling us to create and deliver truly 360, integrated campaigns whatever the brief.

The Account Management team includes experienced specialists across Comms, Social, Influencer & Culture Marketing, Partnerships, Sponsorship Strategy & Activation, Live & digital Experience and Production.

Our Clients 

Adobe, Aston Martin F1, BT, Carling, Captain Morgan, Commonwealth Games England, EE (BAFTA, Glastonbury & Wembley), Gordon’s Gin, JD Sports, Major League Baseball, NFL, PayPal, Premiership Rugby, PUMA, Sport England, The FA and UNICEF.

We're Part of Something Bigger

We are part of the Havas Group, owned by Vivendi, enabling us to collaborate within one of the most integrated communications networks globally.

The Havas Group has a talent pool of 20,000+ across 100 countries.

In the UK, the Havas Village (HKX) is made up of 23 agencies based in one location, in London’s Kings Cross.

The unique Village model consists of best-in-class agencies all operating under:

One P&L• One Shared Vision• One Way of Working

Find Out More
Check us out at: see what we're up to by following us on Twitter or Instagram

If you'd like to know more about working with us, or for us, then feel free to reach out to Charlie at


Strategy, Insight and M&E:

• Objective and KPI development

• Audience insight and profiling

• Quantitative and qualitative research

• Creative strategy

• Communications strategy

• Commercial strategy

• Brand tracking

• Measurement and evaluation


• PR and comms strategy development

• Press office delivery

• Media training

• Brand messaging toolkits

• Campaign creative toolkits

• Product launches

• Stunts

Live experience and brand activations:

• Virtual and physical experiences

• Production and logistics

• Hospitality and ceremony’s, fan engagement/public events

Influencer marketing:

• Talent identification

• Talent management

• Influencer led activations

Creative and Studio

 Film scripting

 Live experience

 Design & art direction

 Motion graphics and editing

 TTL concept development


• Social strategy

• Creative content production

• Community management

Sponsorship and partnership activation:

• Audience identification, profiling and segmentation

• Campaign planning

• Creative development

• Partnership identification

• Partnership strategy