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LBB’s Author
Tará McKerr
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Tará has spent the past five years uncovering the human side to any story. After a career in law and financial crime at top investment banks, she shifted to writing, running the Green Finance and Business columns of online and print magazines, before joining LBB two years ago. 

A nerd for strategy and a lover of exceptional OOH, Tará focuses on getting to the why behind creative projects. A self-confessed "talker" with the gift of the gab, she produces and hosts podcasts that dive under the skin of creatives and their work. 

An avid spoken word poet, Tará is often performing across Ireland and the UK. 

By This Author
Work of the Week
Work of the Week: 15/11/24
15/11/2024
Publication
London, UK
987
Production Company
Dublin, Ireland
295
Associations, Award Shows and Festivals
London, UK
883
Trends and Insight
How Park Village Is Transforming Heritage
22/10/2024
Production Company
London, UK
243
Music and Sound
London, UK
623
Association
London, UK
249
Advertising Agency
Paris, France
167
Trends and Insight
Oasis and the Psychology of Desire
12/09/2024
Publication
London, UK
485
Experiential Marketing
London, UK
236
Thought Leaders
Escaping Creative Straitjackets
05/09/2024
Production Company
Dublin, Ireland
188
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