Tará has spent the past five years uncovering the human side to any story. After a career in law and financial crime at top investment banks, she shifted to writing, running the Green Finance and Business columns of online and print magazines, before joining LBB two years ago. 

A nerd for strategy and a lover of exceptional OOH, Tará focuses on getting to the why behind creative projects. A self-confessed "talker" with the gift of the gab, she produces and hosts podcasts that dive under the skin of creatives and their work. 

An avid spoken word poet, Tará is often performing across Ireland and the UK.