Landing in the world of advertising after leaving university with a degree in English and drama, Abi’s first role in PR found her working alongside top production houses, advertising agencies and design studios. After learning the industry from the very best in the business, Abi made the move from her hometown in Margate (where she lived before it became cool), to join the Little Black Book family in London. 

As part of LBB, Abi works alongside the strategic writing team to tell stories that cut through the noise, as well as overseeing many of LBB’s clients across the US. 

In her downtime, you might find Abi attempting a new cheerleading stunt, supporting QPR at Loftus Road, nurturing her love of early 2000’s boy bands or re-watching Grey’s Anatomy for the 1000th time.