Having joined LBB back in 2021, Zara has spent the past three years immersing herself in the industry’s creativity. Her focus is on uncovering stories from across EMEA – whether that’s getting the behind the scenes scoop on the best pieces of work, profiling the most interesting individuals, or reporting on the latest news.

A certified linguaphile with a curiosity for other cultures, Zara studied classics and Spanish at university, speaks Urdu, and is now learning Polish. She’s keen to ensure that creativity from all countries gets a chance to shine, so get in touch and tell her what’s hot in yours!