For over two decades Equinox has hand-crafted some of India's most path-breaking and memorable commercials, ranging from the evergreen Hamara Bajaj anthem to the celebrated Happydent White film to the Hippo campaign and the Airtel blockbuster campaigns that will remain evergreen in the world of advertising.
Along the way there has come together a diversity of directorial talent - Sumantra Ghosal and Ram Madhvani - who, between them, have the maturity and range of experience to shine in every cinematic genre.
But Equinox is not resting on its laurels. We are constantly on the search for new talent. And this has led us to add two new directors to our roster: Deb Medhekar and Nitin Parmar.
These are people of vision and craft. And, very valuably, of proven mettle.
For Equinox Deb is homegrown talent. Fresh out of FTII it was a logical progression from assisting Ram to directing his own ad films. His background in animation and VFX coupled with his constantly evolving aesthetic enables him to adapt scripts in his own unique way mixing the ultimately real with a twist of a quirk.
Nitin’s passion for filmmaking led him to immerse himself in diverse directions: mainstream films, music videos, TVCs, film promos and much more. He has worked with some of the best technicians in the country and has put himself through a rigorous but fun – DIY (do it yourself) film school which has already fetched him his 1st Big award (Blue Elephant at Kyoorius) for his film for Intel Dharavi
Two directors from very different backgrounds. But, with one common need - to realize their dreams unshackled from the chains of production. Equinox is proud to be part of their creative journeys.
Helming this abundance of energy is Manoj Shroff. Having worked his way up the ranks from assistant to director and, now, Executive producer at Equinox, Manoj brings discipline to our creativity. His organizational skill keeps Equinox supple and its directors free to do their job.
It is a strength that has not gone unnoticed. Over the years Equinox has worked with every major client and every major advertising agency in the country. Emotional, slapstick, earthy, stylish, classical, contemporary - we have done it all. (Some of it even began with us.)
An interesting aside that marks our longevity: Sumantra and Ram have both won Cannes lions... but 14 years apart! And, just to show our continuing fondness for the French, in 2007 Ram won at Cannes again.
And so, clients and agencies return to us year after year. In the fickle world of advertising, where today's flavour is tomorrow's has-been, that is the best compliment there is which is why Equinox is the youngest oldest Production House in India.
Going a step further, we present Equinext. A dedicated wing that caters to the digital world of film-making. With a panel of young, hungry, extremely talented and digitally conscious directors, our doors are now wide open to meet the client’s digital needs.