Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative

World Cup Ads from around the Globe to Get You Hyped for the Tournament

With the first kick-off of Russia 2018 imminent, here’s a round-up of football-focused ads from every corner of the world

World Cup Ads from around the Globe to Get You Hyped for the Tournament

After four years of waiting, the 2018 FIFA World Cup is finally upon us. And, funnily enough, brands haven’t forgotten about this phenomenal chance to reach the vast global audiences it attracts. The brands who paid the big bucks to be official partners and sponsors of the tournament haven’t missed a chance to shout about it. But neither has anyone else - there are plenty of clever ways to talk about football without getting carded the the FIFA branding machine. Here’s a heap of campaigns from agencies around the world, just in case you haven’t seen them all yet.

72andSunny
Netherlands


antoni
Germany


BBC Creative
UK


USA / UK


Taylor Herring
UK


BetStars - ‘£100 Million Stars Challenge’
CP+B
UK


Lucky Generals
UK


Anomaly
UK


BBH
UK


Ogilvy
Ghana

Hyundai - ‘Cheering’
Brazil


Circus
Mexico


TBWA
UK


McDonald’s - ‘The President’
TBWA
Spain


FP7/CAI
Egypt

Chime
UK


Saatchi & Saatchi
Italy


Ogilvy
Australia


180 Kingsday
Netherlands


Havas
Germany


LOLA MullenLowe
Spain


Culture Machine
India


Publicis Ambience
India