World Cup Ads from around the Globe to Get You Hyped for the Tournament
With the first kick-off of Russia 2018 imminent, here’s a round-up of football-focused ads from every corner of the world
After four years of waiting, the 2018 FIFA World Cup is finally upon us. And, funnily enough, brands haven’t forgotten about this phenomenal chance to reach the vast global audiences it attracts. The brands who paid the big bucks to be official partners and sponsors of the tournament haven’t missed a chance to shout about it. But neither has anyone else - there are plenty of clever ways to talk about football without getting carded the the FIFA branding machine. Here’s a heap of campaigns from agencies around the world, just in case you haven’t seen them all yet.
USA / UK
BetStars - ‘£100 Million Stars Challenge’
Hyundai - ‘Cheering’
McDonald’s - ‘The President’
Saatchi & Saatchi