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Spanish Football Legend José Antonio Camacho Stars in New Rexona Ads

LOLA MullenLowe teams with director Serapi Soler for series of spots

Spanish Football Legend José Antonio Camacho Stars in New Rexona Ads

Deodorant brand Rexona has placed Spanish football legend José Antonio Camacho at the centre of its latest communications from LOLA MullenLowe.

The goal of the campaign is to connect men with football in an emotional way and to address all fans of the beautiful game.

During the campaign, we can see Camacho as a sports journalist, touting his trademark enthusiasm... but with no visible sweat stains for once. The campaign will have digital support and the different versions of the spot will appear based on how Spain plays this year during the world cup.

The new product innovation for Rexona this year is a new packaging that represents the colours of the football shirts of each country where Rexona is present.

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Advertiser: Rexona

Creative Agency

Creative Agency: LOLA MullenLowe Barcelona

Producer: Luis Cristóbal, Carmen Caravaca

Executive Creative Director: Nacho Oñate, Néstor García

Client Services: Gonzaga Ayllón

Creatives team: Ana Prado, Pablo Luna, Saray González, Miguel Ocampo

Planning Director: Gem Romero

Account Supervisor: Francesc Moreno

Media Agency

Media Agency: Mindshare

Production Company

Production Company: Agosto

Director: Serapi Soler

Producer: Cristina Español

Post Production / VFX

Post Production Company: McNulty


Sound Designer: Xevi Studio

Music Production: Librería

Category: Beauty/health , Deodorant

Genre: Comedy