Spanish Football Legend José Antonio Camacho Stars in New Rexona Ads
Deodorant brand Rexona has placed Spanish football legend José Antonio Camacho at the centre of its latest communications from LOLA MullenLowe.
The goal of the campaign is to connect men with football in an emotional way and to address all fans of the beautiful game.
During the campaign, we can see Camacho as a sports journalist, touting his trademark enthusiasm... but with no visible sweat stains for once. The campaign will have digital support and the different versions of the spot will appear based on how Spain plays this year during the world cup.
The new product innovation for Rexona this year is a new packaging that represents the colours of the football shirts of each country where Rexona is present.
Creative Agency: LOLA MullenLowe Barcelona
Producer: Luis Cristóbal, Carmen Caravaca
Executive Creative Director: Nacho Oñate, Néstor García
Client Services: Gonzaga Ayllón
Creatives team: Ana Prado, Pablo Luna, Saray González, Miguel Ocampo
Planning Director: Gem Romero
Account Supervisor: Francesc Moreno
Media Agency: Mindshare
Production Company: Agosto
Director: Serapi Soler
Producer: Cristina Español
Post Production / VFX
Post Production Company: McNulty
Sound Designer: Xevi Studio
Music Production: Librería
Category: Beauty/health , Deodorant