Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative

GOAL! Indian Football Fans Can’t Stop Cheering in World Cup Spot

Cartoonish campaign for an Indian streaming service sees fans get excited for the World Cup

GOAL! Indian Football Fans Can’t Stop Cheering in World Cup Spot

India’s football fans might find themselves a little hoarse during the World Cup, if this colourful and over-the-top spot from the lens of director Manoj Tapadia is anything to go by.

The campaign is for Sony Liv, a streaming service that will allow fans to watch all of the World Cup matches on the go. In it a young man heads to the doctor with a sore throat, only to find his GP and nurse similarly afflicted – it turns out they’ve all been cheering too loudly for their adopted teams.

As India hasn’t qualified for this year’s World Cup tournament in Russia, Sony TV is encouraging fans to adopt a second team, under the hashtag #MeriDoosriCountry (read more about that here).

The spot was devised by creative agency Publicis Ambience and was produced by Offroad Films.


Client

Advertiser: Sony Liv

Creative Agency

Creative Agency: Publicis Ambience

Production Company

Production Company: Offroad Films

Executive Producer: Khalil Bachooali

Director: Manoj Tapadia

Producer: Madhuri Joshi

Category: Publications and media , Streaming Services

Genre: Comedy