The first advertising campaign for the betting brand was directed by Xavier Mairesse
The first PlanetWin365 advertising campaign aired on June 1st 2018, during the Mugello’s MotoGP. It was created by Saatchi & Saatchi, the agency led by the CEO Simone Masé.
The story tells of a journey that starts from space and continues through a planet tailor-made for football fans: where the days last 90 minutes, all the roads lead to the stadium and, since we are on the theme of the World Cup, where there are no more nations - only national teams. And, of course, on this planet you can find the most complete offer of sports betting in shop and on mobile.
The production was managed by Akita Film, while direction is provided by award-winning, international director Xavier Mairesse. The video post-production was handled by Exchanges and the sound design is provided by 23HB and helps to create the movie atmosphere that characterizes Xavier's style.
“The main focus of the spot is about fans’ passion for football. To this end we wanted to represent, in a fun, original and light way, a hyperbolic planet where everyone not only loves football but lives it in every moment of their day. The spot overlayed by strong music and is rich in details related to football with many small details scattered everywhere that will allow the viewer to be surprised at every view, " commented Francesco Gaziano, marketing director at Sks365.
"The strong synergy between the client, the agency, the production company and the post-production video and audio partners has allowed us to create not just a commercial, but a real planet, in every detail," commented Manuel Musilli, creative director of Saatchi & Saatchi.
In addition to TV, the campaign will be planned in mobile, print, radio and web.
Saatchi & Saatchi Italy
Erica Lora Lamia
Alessandra Falconi, Federica Bevilacqua
Umberto Vita, Antonio Penco, Giulia Russo, Simone Roca
Post Production / VFX
Post Production Company:
"I Get Around" - The Beach Boys
23HB (JC Casalini)
Sports and leisure