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VAR Fixes All Manner of Nonsense in Paddy Power World Cup Spot

Rattling Stick's Andy McLeod directs cheeky new ad created by Chime

VAR Fixes All Manner of Nonsense in Paddy Power World Cup Spot

Just in time for the kick off of the 2018 FIFA World Cup, creative agency Chime has launched its cheeky, new, no-nonsense campaign for Paddy Power. 

Directed by Rattling Stick's Andy McLeod, the spot features multiple scenarios of varying ridiculousness, all of which are 'solved' with the advent of video assistant referee technology (otherwise known as VAR).

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Advertiser: Paddy Power

Business Director: Ben Boyles

Creative Agency

Creative Agency: Chime

Copywriter: Seb Housden

Art Director: Ben McCarthy

Producer: Ed Mueller

Deputy Executive Creative Director: Matt Lever

Account Management: Matt Strutte, Joe Humphries

Senior Account Director: Myles Cryan

Media Agency

Media Agency: MediaCom

Production Company

Production Company: Rattling Stick

Director: Andy McLeod

DOP: Stuart Graham

Producer: Stuart Bentham


Editor: Eve Ashwell @ Assembly Rooms

Post Production / VFX

Post Production Company: Big Buoy

Colourist: George K @ MPC

VFX Supervisor: Jim Allen

Producer: Barny Wright/Charlotte Shearsmith


Audio Post Production: Parv Thind @ Wave

Category: Gambling , Sports and leisure