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Now or Never

THE 2017 WORLD CUP QUALIFIERS AWAKENED THE ENTIRE NATION, AND WITH IT SOME OF THE BIGGEST BRANDS IN THE EGYPTIAN MARKET. ON EVERY TV CHANNEL AND BILLBOARD BRANDS SCREAMED WITH CHEERS AND SUPPORT FOR THE NATIONAL TEAM. SOME SIGNED STAR ATHLETES, OTHERS PRODUCED BIG BUDGET CAMPAIGNS, BUT ALL HAD THE SAME MESSAGE, ASKING EGYPTIANS NOT TO RAISE THEIR HOPES TO HIGH! ORANGE WANTED TO TAKE A DIFFERENT APPROACH, A BOLDER, MORE DEFIANT ONE. ORANGE BELIEVED WE COULDN'T AFFORD NOT TO MAKE IT ANOTHER TIME. ENOUGH WAS ENOUGH, AND EGYPTIANS HAD THE RIGHT TO SEE THEIR TEAM PLAY AT THE WORLD CUP. WE WERE WILLING TO GO TO EXTREMES FOR THIS TO HAPPEN. AND SO WE DID! WE INTRODUCED THE FOOTBALL FAN THAT COULDN'T WAIT FOUR MORE YEARS, THE FAN THAT REALLY NEEDED EGYPT TO MAKE IT NOW OR NEVER.

Client

Advertiser: Orange

Creative Agency

Creative Agency: FP7/CAI

Copywriter: Mohamed Ghamwari

Art Director: Shady Allam

Group Account Director: Sondos Effat

Executive Creative Directors: Maged Nassar

Head of Production: Heba Radwan

Head of Strategy: Naila Fattouh

Agency Producer: Moayad El Shennaway, Omar Gawdat, Aslan Tarek

Account Manager: Rami Raafat

Account Director: Raghda Al Maghrabi

Production Company

Production Company: Good People Cairo

Executive Producer: Begad Omran

Director: Maged Nassar

DOP: Pierre Mouarkch

Producer: Ahmed Azmi

AD: AMR BERRY, RAMY NASEIF

Line Producer: Mohamed Arafa

Stylist: Nada Adel

Makeup Artist: Iniaki Maestre

Art Director: Assem Ali

Photographer: Batool El Daawi

Production Coordinator: Engy Emad

Assistant producer: Ahmed Allam

Production Manager: Mohamed Sabry

Offline

Editor: Amr Rabei

Post Production / VFX

Post Production Company: Lizard Cairo

Colourist: Karim Mira

Producer: Omnia Metwalli

Music

Composer: Wael Alaa

Production Company: Bird Kill Studio

Sound

Sound Company: The Garage

Sound Designer: Hosny Ali

Other

Special Effects Company: Squids Visual Arts

Category: It, phones, Av and computers, Network

Genre: People