senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA

The Pilion Trust - Fuck the Poor Case Study

The Pilion Trust
19/04/2024
75
Share
SIGN UP FOR OUR NEWSLETTER
In 2014, Publicis London created a campaign for the charity The Pilion Trust in which a man attempts to shock people into donating by walking around London wearing a sign that reads: "Fuck the poor." The man is filmed inciting anger among Londoners for his offensive sandwich board but then being ignored when it later reads: "Help the poor." On a budget of £500, this stunt managed to raise funds for the shelter for homeless young people.
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0