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Footy Fans Cheer for Beer in Budweiser's World Cup Hidden Camera Stunt

MindsEye's Chris Faith directs cross-continent film from Lucky Generals

Footy Fans Cheer for Beer in Budweiser's World Cup Hidden Camera Stunt

With the FIFA World Cup moments away and excitement ramping up, MindsEye's first World Cup spot for Budweiser through Lucky Generals has gone live.

The film celebrates Budweiser's sponsorship of the world's biggest sports competition by getting football fans from around the globe to show their passion for the game. Footy fans are challenged to make as much noise as possible for a chance to win a limited-edition bottle of Budweiser. And for the most passionate fans of all, they could even find themselves with tickets to the World Cup itself.

The film, which was directed by Chris Faith, was shot in London, Seoul and Rio de Janeiro across two weeks and involved building a fully customised and interactive vending machine along with a very intricate hidden camera setup.

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Creative Agency

Creative Agency: Lucky Generals

Executive Creative Director: Danny Brooke-Taylor

Creatives: Kendall Peters & Ben Martin

Production Company

Production Company: MindsEye

Director: Chris Faith

DOP: Olly Wiggins


Editor: Jamie Mac @ The Cut Post

Producer: Jonny Kight

Executive Producer: Charlie Phillips

Category: Alcoholic drinks , Beers

Genre: Stunts