Circus Mexico's New Campaign Says In this World Cup, Let’s Open a Milk
Due to the time difference between Mexico and Russia, the games of the upcoming World Cup will take place in the morning (Mexico time).
In this spot, Lala and Circus propose the perfect companion to enjoy every game, no matter how early they are broadcasted: a Six of Lala milk.
"The starting point for this campaign is the fact that the games during this World Cup will take place in the Mexican early morning and the importance of milk during the breakfast routine.
In this spot, Lala proposes a new way of consuming milk which allows the football match drinking rituals to be maintained while respecting the consumers’ morning habits," said Ignacio Liaudat and Dauquen Chabeldin, CEO and Head of Creative at Circus Mexico, respectively.q
Digital: Marina Lopez / Georgina Arambula
Marketing Director: Jorge Ramos
Marketing Insight: (Marketing Team) Marina Lopez / Georgina Arambula
Creative Agency: Circus
Agency Production: Maia Liaudat
Global Head of Accounts: Agostina Causarano
Head of Creative Operations: Dauquen Chabeldin
Digital Planner: Rene Molina.
CEO: Ignacio Liaudat
Production Company: Habitant
Executive Producer: Jorge Berrospe
Line Production: Juan Carlos García
Gaffer: Lucio Gutiérrez
Executive Creative Director: Marelia González
Editorial & Online: Aaron Durán León
Post Production / VFX
Post Production Company: The Workshop
Producer: Aaron Durán León
Art Director: Juan Carlos del Torno
Production Assistant: Alfredo Sánchez
Audio Post Production: Bias