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Creative

Circus Mexico's New Campaign Says In this World Cup, Let’s Open a Milk

In this spot, Lala proposes a new way of consuming milk which allows the football match drinking rituals to be maintained

Circus Mexico's New Campaign Says In this World Cup, Let’s Open a Milk

Due to the time difference between Mexico and Russia, the games of the upcoming World Cup will take place in the morning (Mexico time).

In this spot, Lala and Circus propose the perfect companion to enjoy every game, no matter how early they are broadcasted: a Six of Lala milk. 

"The starting point for this campaign is the fact that the games during this World Cup will take place in the Mexican early morning and the importance of milk during the breakfast routine.

In this spot, Lala proposes a new way of consuming milk which allows the football match drinking rituals to be maintained while respecting the consumers’ morning habits," said Ignacio Liaudat and Dauquen Chabeldin, CEO and Head of Creative at Circus Mexico, respectively.q

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Client

Advertiser: Lala

Digital: Marina Lopez / Georgina Arambula

Marketing Director: Jorge Ramos

Marketing Insight: (Marketing Team) Marina Lopez / Georgina Arambula

Creative Agency

Creative Agency: Circus

CEO: Ignacio Liaudat

Agency Production: Maia Liaudat

Digital Planner: Rene Molina.

Head of Creative Operations: Dauquen Chabeldin

Global Head of Accounts: Agostina Causarano

Production Company

Production Company: Habitant

Executive Producer: Jorge Berrospe

Editorial & Online: Aaron Durán León

Line Production: Juan Carlos García

Executive Creative Director: Marelia González

Gaffer: Lucio Gutiérrez

Post Production / VFX

Post Production Company: The Workshop

Producer: Aaron Durán León

Production Assistant: Alfredo Sánchez

Art Director: Juan Carlos del Torno

Music

Audio Post Production: Bias