A very astute reporter once asked this question: What is the difference between London International Awards and the other creative shows?
Two words: Creative LIAisons.
Creative LIAisons is an educational program for young talent from around the world that works in a creative environment. This program is fully funded by LIA including airfare and accommodations for all participants as a way to give back to the industry that supports us. Attendees must be between the age of 21 and 30. This annual program runs simultaneously with LIA's judging at Encore, Las Vegas. This provides the perfect opportunity for the young creatives to mingle and have one-on-one discussions with the top creative talent from advertising to design to digital to production and technology.
During the program, the attendees are privileged to sit in on the statue deliberations - an experience no other award show offers. This has been described by many of the Creative LIAisons' alumni as priceless.
LIA honors and celebrates creative excellence and innovation.
We have been doing so for the past thirty-two years.
LIA believes that Creativity doesn't happen in isolation. It’s dependent on making connections: between thoughts and between people.
LIA has always listened to the industry, to the people that make it great and have implemented changes to stay fresh, relevant and innovative in our ever-changing landscape.
All those years of experience have taught us that new categories and media are emerging all the time. While we began in 1986 awarding three media types TV/Cinema, Print and Radio, LIA has grown to honor 22 unique media and have become one of the most coveted awards in the industry.
For further information: www.liaawards.com