Serviceplan combines top creation with high levels of efficiency in integrated marketing communication. With our "building best brands" planning approach, which we developed ourselves, we track both the quantitative and the qualitative objectives of a brand. Consequently, we maintain this approach in assisting the entire communication portfolio – from image-building campaigns to sales-oriented communication. In the process, we refer to our many years of experience in the field of integrated communication and multi-discipline networking at our "Haus der Kommunikation". For all communication disciplines that are relevant for successful integrated marketing communication, we offer our clients specific tools for increased return on investment.