Lebanese Station Unveils Creative Gesture of Appreciation in Heartfelt Ramadan Initiative

In a creative and thoughtful leap, Lebanese Station, a renowned name in the Middle Eastern food delivery industry, is embracing the spirit of togetherness this Ramadan. In partnership with Flyby, the brand has redefined what it means to deliver more than just food, with a focus on meaningful marketing.

Every delivery is a lesson in gratitude: The idea is simple yet impactful. Each Lebanese Station delivery box has been transformed into an opportunity for customers to experience appreciation in various languages. At each stop, drivers behind and passersby are greeted by delivery motorcycles bearing thoughtful expressions of gratitude in multiple languages – words like ‘thank you,’ ‘much appreciated,’ and more, all carefully crafted to foster a deeper connection.

The Language Box is not just a marketing tool; it’s a heartfelt gesture, intended to inspire a moment of reflection and gratitude in the everyday hustle. It is a reminder that sometimes, a single word can bridge the distance between us, fostering unity and compassion during a time that is all about appreciation.

Karim Mroueh, head of digital innovation at Serviceplan Middle East, shared his thoughts on the project, “In a recent roundtable, led by Campaign Magazine and The Marketing Society, with top marketing professionals from across the region, the common theme was clear: during Ramadan, brands must foster deeper connections, focusing on appreciation and shared values. Lebanese Station embraced this message wholeheartedly!”

This Ramadan, Lebanese Station offered more than just meals; it offered culture, connection, and gratitude. The Language Box is a way of bringing people closer together through meaningful experiences.