UK and Canadian Creative Studios FutureDeluxe and Tendril Join Forces to Build ‘Forever’

Two of the marketing industry’s most respected creative content studios have struck a transatlantic deal to launch a new powerhouse called ‘Forever’: an organisation that will reimagine the future of design, moving image and creative technology on a global scale.

London-based FutureDeluxe (known for its experimental and innovative approaches to design, technology and moving image on such projects as Google Morphing Clay) is coming together with Canada-based Tendril (the design, animation and technology specialists behind groundbreaking brand expressions like Microsoft Future Vision) to co-invest in a new organisation called Forever: a global design offering that is greater than the sum of its parts. 

What does this mean for international brand partnerships? Forever’s new venture promises to broaden global offerings by bridging the roster of talent from both studios, across offices in the U.S., UK, Canada, Brazil and Australia. 

The two companies will continue to work independently and contribute their unique creative voices to the marketplace under their respective banners, but will aggregate curated teams to scale fluently as new opportunities arise.

Forever is the result of both companies' belief in a need to design a new future-focused platform for growth that would allow the most creative minds to work together to achieve results that would not have been otherwise possible. The collective will have a focus on industry leading design, moving image and emerging technology.

Forever’s co-founders are quick to point out their mission is as much about creating a dynamic new business model as it is about cultivating a unique network of amazing humans. The goal is to foster an ecosystem of passionate studios and attract a community of like-minded clients.

FutureDeluxe and Forever’s CEO, James Callahan, said: “Forever gives us the opportunity to better serve our clients needs by growing our community of world class collaborators and adding skill sets that complement each other, to reach new heights.”

Tendril and Forever’s COO, Kate Bate, added: “Forever will bridge the talent and vision of our studios, bringing together a brainstrust that will think about and execute on innovation in design, technology and moving image, with a particular focus on empowering our people and creating an open minded, sustainable workplace that is future facing.

FutureDeluxe and Forever’s co-CCO, Andrew Jones, continued: “Through Forever, we can reimagine how we work, play and innovate with both our teams and clients alike. A unique collaborative environment with some of the best creative minds globally”. 

Tendril and Forever’s co-CCO, Chris Bahry, said: “It’s a dream come true to be sitting here with our two studios ready to take this on. FutureDeluxe and Tendril are incredible teams, both individually and together. We look forward to the opportunity to challenge the everyday through the lens of our collective imaginations.”