The Sherpas Take Students to the Top with DENTSU CREATIVE

The Sherpas, the startup expert in tutoring, unveils its first TV communication campaign created by DENTSU CREATIVE, on the main TNT and cable channels.

The goal? To assert its identity as an innovative player that dusts off tutoring with a simple recipe: courses accessible to all, better paid private teachers, and a tailor-made methodology.

The Sherpas: the new tailor-made tutoring

If the reputation of the Sherpas is relatively acquired among students with 94% of satisfied customers, it is not yet among parents. In this context, The Sherpas are launching their very first advertising campaign to establish a memorable and impactful brand territory. A spot that addresses the anxiety of academic success with humour, to illustrate its appeal to parents of middle and high school students.

Thought and realised by DENTSU CREATIVE, the campaign relied on the company’s name: The Sherpas, symbol of the guide to accompany the students in their academic journey and help them to overcome his difficulties.

An advertising campaign with strong messages and assured humour

In a TV spot, the agency created a visual accident: a sherpa and his donkey save a student in full doubt during an exam. This strong image illustrates what a well-accompanied student can feel: doubt, then the memory of the right answer. All with a very explicit fall on the company’s name and its mission: “If we call ourselves The Sherpas, it’s to take your child to the top.”

To express the script in the funniest way possible, DENTSU CREATIVE entrusted the realisation of the film to Rémy Cayuela, comedy director. The result: an “English” spot, with offbeat humour, which uses two camera axes, creating field-against-field to make the comedy more and more wacky, until the fall.

A media device orchestrated by iProspect

iProspect, media agency of the dentsu group, has deployed a TV campaign with the aim of working on notoriety for a first speech of the group. A digital version completes the device on the brand’s social networks.

This campaign is part of the commitment of the dentsu mission group for more responsible communication, particularly in favour of training and education.