Shoppers Stop Encourages Mothers to Take a Break This Mother’s Day

This Mother's Day, Shoppers Stop India's premium fashion, beauty, and gifting omnichannel destination is changing the course of traditional Mother's Day celebrations to pay tribute to the incredible women who have shaped our lives. The #TakeABreakMom campaign, is a welcome change of pace as it centres on the straightforward but important concept of giving moms the break they genuinely deserve!

While mothers often function as the CEOs of their households, the #TakeABreakMom campaign sheds light on the resume they never drafted. Juggling various responsibilities, dispensing boundless wisdom, and showering unconditional love, mothers perform the role of caregivers, problem solvers, and mentors without the recognition of a prestigious job title or a hefty paycheck. In a paradigm shift, Shoppers Stop advocates viewing motherhood as a full-time profession deserving of profound acknowledgment and appreciation.

The campaign is a thought-provoking social experiment captured in a poignant film. Viewers witness individuals from various walks of life attempting to guess the job title of featured individuals based on their resumes. Some speculate CEO, lawyer, or other high-ranking positions. However, the conversation takes an unexpected turn, evoking a profound realisation that strikes a chord with all viewers. This unique approach sets the #TakeABreakMom campaign apart, igniting conversations and offering a fresh perspective on the profound role of motherhood.

Commenting on the campaign Shwetal Basu, customer care associate and chief marketing officer at Shoppers Stop, said, "Our mothers are a pivot around our lives. Our #TakeABreakMom campaign aims to shine the spotlight on the diverse talents and invaluable contributions of mothers, urging them to embrace a well-deserved break."

The campaign goes beyond mere acknowledgment of mothers' tireless efforts. It extends a heartfelt gesture with complimentary makeovers, a personal shopper service where dedicated experts assist Moms in navigating through an extensive selection of over 800 + brands, ensuring they find the perfect ensemble for any occasion.