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Plant-Based Start-Up la Vie Launches Crowdfunding Campaign to Revolutionise the Future of Food


For the first-time ever, the plant-based innovation leader invites investors and consumers to join its movement of sustainable indulgence

Plant-Based Start-Up la Vie Launches Crowdfunding Campaign to Revolutionise the Future of Food

La Vie™, the award-winning plant-based start-up, is announcing the launch of its new crowdfunding campaign on Crowdcube, running from 7th to 28th September 2023. With a vision to become the largest pork meat brand in the world without hurting a fly, co-founders, Nicolas Schweitzer and Vincent Poulichet aim to raise €1 million through the campaign. The plant-based, pork alternative is inviting investors and customers to be a part of this ground-breaking movement and contribute to a more sustainable planet without compromising on taste.

On a mission to revolutionise the future of meat, La Vie unites people through the joy of indulgence, alongside iconic tongue-in-cheek brand campaigns. Over the last 18 months, La Vie™ has experienced remarkable growth, with 2.5 million products sold - meaning someone buys a La Vie product every 12 seconds. The brand has established itself as a leader in the plant-based food industry, presenting a unique once-in-a-lifetime investment opportunity. In a fiercely competitive market, La Vie™ has not only remained resilient but has also achieved a remarkable 379% year-on-year growth, all while saving over 90,000 pigs and 2 million tonnes of CO2. 

Key Stats: European Market Penetration and Global Collaborations

- Multi-awarded plant-based bacon favoured in thirteen European countries.

- More than 144% growth in the UK since launching

- Distribution in over 4,600 retail stores.

- Partnerships with major retailers including Waitrose, Ocado and Sainsbury’s in the UK, as well as Carrefour and Albert Heijn in Europe.

- Exclusive partnerships with over 3,000 international restaurants, including renowned chains such as Burger King and Honest Burger.

Strategic Growth

In a climate where the plant-based industry is closely scrutinised, the future looks promising for La Vie™. The brand’s rapid growth is fuelled by a two-pronged strategy: indulgence-centric technology and a disruptive brand personality designed to gather everyone around the same table, no matter your dietary requirements. 


After three years of fundamental research, the founders developed a patented technology platform that perfectly replicates the taste and consistency of pork meat, without the pig in the equation. 

Boasting a short ingredient list and superior nutrition compared to conventional meat products, La Vie™ offers a product that prioritises our health, the planet, and the pigs. 


Driven by a visionary approach, the brand aims to redefine the sector.

La Vie™ has not only won over consumer taste buds but also hearts. With its uniquely quirky universe and tongue-in-cheek communication, it has captivated audiences including meat lovers, who seek a sustainable, guilt-free and entertaining alternative.

Amassing a community of over 100,000 fans and gaining the highest online engagement in the category across Europe, La Vie™ has quickly become Gen Z's favourite, go-to brand.

With these impressive figures, La Vie has signed a term sheet with a top-notch food tech VC fund, giving you the opportunity to invest on the same share price as an expert investor in the space. Pretty cool, right? This new round will fuel La Vie's growth on their goal to become the largest pork meat brand in the world without hurting a fly. Customers will also be joining existing investors like Nathalie Portman, the CEO of Vinted, Backmarket, Blabla car and the Chairman of Oatly. This is a limited offer, and the brand invites its fans to sign up to early access now from £20.

Nicolas Schweitzer, CEO and Co-Founder of La Vie™, commented: “The Foodtech industry is currently experiencing a slowdown, but our outstanding results and investments are a testament to our disruptive approach, driven by proprietary tech and a brand centred on pleasure. Responding to the high investor and customer demand, we're opening up our capital for a limited time. With the plan to hit €12M annualised run rate by end of year, it underscores the promising future of the industry. Our unique blend of technology and brand identity sets us apart, challenging industry norms. This strategic step aims to unite a global community of change-makers who resonate with our vision.”

La Vie™ is no stranger to pushing boundaries. Alongside the crowdfunding campaign, the brand is also launching its latest OOH marketing campaign which will feature in a number of different cities across Europe. Featuring a variety of bold creatives, the OOH will be present across digital, print, and social. 

With widespread popularity across Europe, La Vie™ has captured the hearts and taste buds of consumers, becoming a top choice across the continent. Now, La Vie™ invites investors and consumers alike to join the sustainable indulgence movement and invest in the future of food.  

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Pangolin, Wed, 13 Sep 2023 09:59:15 GMT