senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Lando Norris and McLaren Formula 1 Team Shift Gear for Optimum Nutrition

07/07/2025
71
Share
Exclusive VIP McLaren F1 Team experiences and merchandise up for grabs in ‘Golden Scoop’ retail activation

Optimum Nutrition, the UK’s leading sports nutrition brand, is bringing excitement to the nutrition aisle this summer with the launch of its exclusive Golden Scoop on-pack promotion, developed in partnership with the McLaren Formula 1 Team – the iconic racing team. The campaign invites consumers to discover a hidden golden scoop inside specially marked Gold Standard Whey pouches for a chance to win exclusive prizes, embodying the brands’ united drive for performance, innovation, and excellence.

Consumers who uncover a golden scoop inside participating packs will win a McLaren Racing weekend experience in Las Vegas. The campaign will also offer them the chance to win secondary prizes made up of specially curated bundles made up of McLaren Formula 1 Team merchandise and Optimum Nutrition products, designed to fuel peak performance and recovery.

The campaign marks the next phase of the ongoing partnership between Optimum Nutrition and the McLaren Formula 1 Team. As the McLaren Formula 1 Team’s Official Sports Nutrition Partner, Optimum Nutrition supports the team’s performance, recovery, and wellbeing needs with its science-led product portfolio, powering the team to unlock their full potential.

“The Golden Scoop campaign is giving us the opportunity to bring our partnership with the McLaren Formula 1 Team directly to consumers in-store, giving them an exciting opportunity to win big whilst supporting our continued focus on driving relevance in the sports nutrition aisle,” said Brian McMonagle, senior brand manageat Optimum Nutrition

The campaign runs across Optimum Nutrition’s three top-selling 15-serve Gold Standard Whey pouches – Vanilla, Chocolate and Strawberry, until August, and is available across major UK supermarkets, Holland & Barrett, and Optimum Nutrition’s online channels, while stocks last.

The campaign is supported by an integrated marketing programme including in-store point-of-sale, digital content, social media, and paid media to help maximise awareness and engagement throughout the promotional period.

SIGN UP FOR OUR NEWSLETTER
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v2.25.1