Lipton Ice Tea® Brings the Sunshine to the UK’s Lunchtime

Lipton Ice Tea® brought its sunny iced tea flavours to the lunch breaks of Britons nationwide with its recent interactive bus stop takeover from the end of August until mid-September. Decked out with touch screens and voucher vending machines, participating bus shelters in Brighton and Liverpool invited passers-by to take part in activities to win free bottles of Lipton Ice Tea. The new creative is Lipton Ice Tea’s latest initiative continuing its mission to target the nation’s lunchtime by elevating their meals with a touch of sunshine.

Taking place over peak lunchtime hours (12 - 3pm) in the two major UK cities, the interactive out of home advertising boards brought fun to lunch breakers, encouraging them to hold up their lunches - whether home packed or store bought - to the board for live feedback and a voucher for a 500ml bottle of Lipton Ice Tea to elevate it to greatness.

Following the success of the lunchtime rating board, the bus shelters then transformed into an interactive touch screen, inviting those waiting for their bus to pass the time with a snappy game. Amongst an array of fruits representing each of Lipton Ice Tea’s flavours that momentarily flashed on the screen, were sunshine icons which fans had to tap before they disappeared to fill up a bottle of Lipton Ice Tea in the corner of the screen. Those with speedy reactions who successfully tapped on five sun icons were awarded vouchers for free product which were printed directly from the board.

Phil Thomson, senior business development director at Lipton Ice Tea, said, “We are thrilled to bring these interactive out of home creatives to the streets of Brighton and Liverpool and to see lunch breakers engage with them so enthusiastically. Being able to take an original approach to sampling by gamifying the experience has been successful as we were able to position Lipton Ice Tea as the perfect beverage to bring a sunny element to the everyday lunch occasion. We believe that good things happen when we bring out the sunshine, and this campaign has proven exactly that!”

The out of home advertising campaign forms part of Lipton Ice Tea’s wider mission to bring a ray of sunshine to the nation’s lunchtime, so its refreshingly delicious taste can encourage the public to bring out the sunshine in one another.

To stay updated on future campaigns from Lipton Ice Tea, visit here or follow @LiptonIceTea on Instagram.