FutureDeluxe Establishes US Footprint

Cutting-edge creative studio FutureDeluxe, known for its experimental work for future-facing brands, has announced its investment in the US market with development of offices in New York and Los Angeles.

Established by CCO and founder Andrew Jones and CEO, co-founder James Callahan in 2008, FutureDeluxe has earned a reputation for delivering pioneering campaigns, experiences, brand identities and products for the likes of Adidas, Google, Sonos and Apple. The US expansion marks a significant growth milestone for FutureDeluxe, and amplifies the Forever Group, a network of design, technology and creative companies developed in 2023 that also includes Tendril and Builder’s Club.

The senior management team leading efforts in the region include veterans of the brand’s London Studio; Ellis Garrod (managing director, New York), Ant Baena (executive creative director), and Raj Davsi (creative director), in addition to new hire Maria Hanafy (managing director, Los Angeles). All of whom will report into global CEO and co-founder James Callahan and CCO and founder Andrew Jones. 

Combining their signature experimental ethos with their research-driven creative approach, FutureDeluxe’s ambition within the US market is to help elevate brands on a global stage. Whilst the studio has physical bases in New York, Los Angeles, London and Sydney, brands working with the studio will have access to the entire diverse network of artists, directors, designers and creative technologists, globally.  

To further strengthen its US presence, FutureDeluxe has partnered with Free Agents for US representation. This strategic partnership will enhance the agency’s ability to connect with key stakeholders and decision-makers across the industry.

Global CEO and co-founder of FutureDeluxe James Callahan commented, “Experimentation, iteration, and boundary-free thinking—that’s where the future success of our industry lies. Yet, many of today’s production companies don’t adopt this innovation led approach due to their size or structure. In a market bursting at the seams, it's more crucial than ever for brands to partner with bold, experimental visionaries who can create unforgettable brand interactions. At FutureDeluxe, we’ve woven a relentless commitment to experimentation, R&D, and innovation into everything we do. I’m incredibly excited to bring our fresh perspective and alternative approach to even more brands across the US market.”

For more information about FutureDeluxe and its expansion into the US, please visit here.