Dentsu Creative Isobar Appoints Sushant Barua as National Creative Director - Art

Dentsu Creative Isobar has strengthened its creative leadership with the appointment of Sushant Barua (Manik) as national creative director - Art. In his new role, Sushant will report to Sahil Shah, president, Dentsu Creative Isobar. He will also work closely with Abhijat Bharadwaj, chief creative officer, and the wider leadership team to champion creative excellence and culture-first innovation within the agency’s ecosystem.

Sushant will lead the art and visual design function across the agency’s diverse client portfolio. He will be instrumental in redefining the agency’s design language, enhancing visual craft, and pushing the boundaries of next-gen creativity across the entire customer journey. With a strong focus on delivering breakthrough work, he will also mentor the agency’s growing pool of design talent, helping shape the next generation of creative leaders.

Backed by over two decades of creative mastery, Sushant brings with him a rich portfolio of insight-driven, award-winning campaigns delivered at some of India’s most celebrated agencies. His work has been recognised at Cannes Lions, Clio Awards, New York Festival Global Awards, Spikes Asia, Kyoorius Awards, Abby Awards, Effie APAC, Effie India, and featured in Communication Arts.

This appointment is a testament to Dentsu Creative Isobar’s commitment to delivering new-age, platform-agnostic creative solutions that are culturally rooted and designed to drive tangible business impact across the full customer experience funnel. It also aligns with the global Dentsu Creative proposition of ‘Transformative Creativity’ - a belief that creativity must go beyond advertising to meaningfully transform brands, businesses, and society.

Speaking on the appointment, Sahil Shah said, “We needed to fix this jigsaw puzzle of what all contributes to building a new age creative agency. Sushant, as the leader of art, has been a great choice. What amazes me is the simplicity with which he handles both clients and talent across the agency. Of course, he comes with a solid pedigree of work across various platforms and mediums, with numerous global and Indian awards in his kitty. But what I’m looking forward to the most is how we will steer the agency to create exceptional work for clients and nurture our top-performing talent while doing so.”

Abhijat Bharadwaj added, “Sushant Barua is without doubt one of the finest design minds in the industry, and we are incredibly excited to have him on board. He has been the missing link in our creative ecosystem, a leader who brings world-class design thinking and inspires teams to push the boundaries. With Sushant joining us, we are all set to create some truly breakthrough work and elevate Dentsu Creative Isobar to the next level.”

Sushant Barua commented, “What excites me most about this role is the opportunity to work with a young, talented team that’s hungry to create standout work. The energy at Dentsu Creative Isobar is infectious, and I hope to lead by example - pushing for strong visualisation, bold design thinking, and helping raise the creative bar across the agency.”