Today, as the lunchtime rush hit Central London, an independent chippy just off Oxford Street offered an unforgettable surprise for lots of hungry customers, when everyone’s favourite east-ender Danny Dyer, a.k.a. ‘The Codfather,’ turned up to give the lunchtime crowd a flavourful feast as part of the Frank’s RedHot latest #TheCodfather campaign.
As eager diners headed to pick up their Friday feast, they were thrilled to find none other than acting legend Danny Dyer donning a red apron handing out their favourite bite, which had been levelled up flavour-wise with Frank’s RedHot sauce cooked into the batter itself.
The spicy surprise pop-up attracted hundreds, who laughed and chatted as they posed for selfies with ‘The Codfather’ , before tucking into delicious free portions of fish and chips, with Danny jokingly telling customers in the queue, “Trust me, fish and chips with a glug of Frank’s RedHot is double naughty”.’
Speaking at the surprise appearance, Danny Dyer commented, “Nothing beats a proper chippy tea – it’s a British classic we all know and love… but when you add Frank’s RedHot into the mix, blimey, it’s something else! I’ve always been a fan of Frank's because it adds the perfect touch of flavour and heat without blowing your head off. I had a lot of fun introducing the Flager last year, so I’m buzzing to be back for round two as ‘The Codfather’ to show everyone how to kick their fish and chips up a notch. Trust me, it’s proper naughty!”
One customer who happened to stumble on the surprise during their usual Friday lunchtime chippy run also commented: “Best fish I’ve ever had!”
Amit Singh, UK marketing director at McCormick, said, “Elevating mealtimes with just the right balance of flavour and heat is at the heart of Frank’s RedHot sauce, which is why we are excited to introduce fish and chips with a delicious twist – and who better to give everyone a taste than ‘The Codfather’ himself! As a self-proclaimed Frank’s superfan, Danny’s infectious charisma brought so much joy and seeing the look on everyone’s faces when they took their first bite of ‘The Codfather’ approved Fish and Frank’s was brilliant, I certainly know what I’m having for dinner this evening!!”
For those of us not lucky enough to be served by ‘The CodFather’, fear not it’s just as easy to get in on the action at home as the Fish and Frank’s recipe combines Frank's RedHot Original Sauce with easy-to-find batter ingredients, including plain flour, baking powder, and a splash of cold soda water for that irresistible crunch. So it’s perfect for coating fresh cod fillets and frying to golden perfection in a delicious end of week treat for the whole family.
Kick your Friday fish and chips up a notch and get ‘Codfather Approved’ with Frank’s RedHot. Available to buy online and in major UK retailers such as Tesco, Asda, Sainsbury’s, Morrisons, Waitrose, Co-op, and Amazon, pick up a bottle to make your own Fish and Franks or sprinkle it on whatever you fancy!