Danny Dyer Kicks a British Classic up a Notch with Frank’s RedHot Sauce

Across the UK, Fridays have long been centred around one thing: fish and chips. But what if the nation’s much-loved, end of the week dish could be even tastier? Frank’s RedHot Sauce has enlisted everyone’s favourite icon Danny Dyer – a.k.a, ‘The Codfather’ – to urge the public to let loose and elevate their traditional takeout.

To bring this newly found pairing to life, Frank’s has released a cheeky 90-second video showcasing Danny in his latest role. Set in a quintessential East-End chip shop, viewers witness Dyer rock up to his local chippy to order his usual: a large cod, chips and, of course, mushy peas. But when the owner asks if he’d like salt and vinegar (and even the dreaded word… ketchup!) Danny dramatically swipes the condiments off the counter and firmly slaps down a bottle of Frank’s RedHot sauce, showing he ain’t messing around and is ready to kick things up a notch. As Dyer begins drizzling the sauce over his cod, chips and even the mushy peas, the chippy owner grabs the bottle and pours it straight into the batter mix, creating a crispy masterpiece packed with a bold blend of flavour and spice. Dyer tucks right into the Frank’s RedHot fish and marvels at the taste – before proudly declaring it ‘Codfather Approved’.

Speaking on the campaign, Danny Dyer commented, “Nothing beats a proper chippy tea – it’s a timeless British classic we all know and love… but when you add Frank’s RedHot into the mix, blimey, it’s something else! I’ve always been a fan of Frank's because it adds the perfect touch of flavour and heat without blowing your head off. I had a lot of fun introducing the Flager last year, so I’m buzzing to be back for round two as ‘The Codfather’ to show everyone how to kick their fish and chips up a notch. Trust me, it’s proper naughty!”

Building on the success of last year’s ‘Flager’ campaign - which focused on spicing up match-day pints during a summer of football - ‘The Codfather’ comes as another wave of the brand’s commitment to kick it up a notch – from sports to mealtimes and more. 

Amit Singh, UK marketing director at McCormick said, “Frank’s RedHot Sauce has always been about elevating and enhancing mealtimes with just the right blend of heat and flavour. We’re thrilled to reunite with Danny Dyer – who’s also a self-proclaimed Frank’s superfan – to showcase how much-loved dishes, like fish and chips, can be transformed into something extraordinary. We hope to see the nation embrace this new combo and challenge their own local chippy to kick it up a notch and get this tasty new dish on menus nationwide!” 

The Frank’s RedHot recipe combines Frank's RedHot Original Sauce mixed alongside easy-to-find batter ingredients, including plain flour, baking powder, and a splash of cold soda water for that irresistible crunch. Perfect for coating fresh cod fillets and frying to golden perfection. 

Kick your Friday fish and chips up a notch and get ‘Codfather Approved’ with Frank’s RedHot, available to buy online and in major UK retailers such as Tesco, Asda, Sainsbury’s, Morrisons, Waitrose, Co-op and Amazon.