Cannes Young Lions, We Rise to the Challenge

PR Category Winners: Norman Li and Yvonne Long

China Young Lions Competition 2023 ended with 45 presentations showcased by 90 talents. 

We are proud to announce that Norman Li and Yvonne Long from dentsu Z team are the winners of PR category. These two gen z-ers, born in 2000, will represent Chinese young creatives together with other six category winners to go Cannes in this June where the next generation of global creative stars go head-to-head and where youth cultures meet.

This year, six young creatives and strategists from DENTSU CREATIVE are the finalists at the Competition. With diversified skillsets and backgrounds, they went all out for the creative works co-created with their partners and presented in front of their peers who were also passionate in creativity and winning recognitions from one of the best creative events in the world. 

Finalists: Evelyn Su& Buer Li

Finalists: Berry Jiang & Xiangzhi Lu

On the stage, ads and creativity became a best lab and playground for them where they cooked something fresh and fun using their unlimited imagination and boundless creativity.

​Henry Tsai

“Don’t be afraid of mistakes as creativity is to try and try again. Sometimes mistakes can help us find the key to the best solutions. Set one goal and keep focused on one direction while making it clear and fun, then brave the challenges and adventures ahead!” Henry Tsai, executive creative director of DENTSU CREATIVE China, joining the other senior creative juries, encouraged the young talents to get fun from the competition, learn and grow.