Dentsu's Head of Entertainment of GNA Britney Pai Joins MMA China Board

Britney Pai, the head of entertainment for Greater North Asia at dentsu, has been nominated to serve on the MMA China 2025 board of directors.

As the head of entertainment in Greater North Asia, Britney focuses on harnessing and reshaping dentsu’s ingrained entertainment legacy into a dynamic driver for businesses and brand growth in the region. Using dentsu’s distinct approach and connections in the entertainment sector to facilitate brand interactions within global entertainment ecosystems, crafting a one-of-a-kind brand narrative space and experience through a fusion of creativity, technology, and data-driven insights.

Before transitioning to the GNA role, Britney was the chief growth officer for Dentsu Creative in China, where she designed a growth strategy that was locally focused and globally inclusive. She took the initiative in establishing distinct competencies and growth engines for the local team, such as Entertainment & Sports Creative and Wellness marketing. Britney leads a team that focuses on business growth and marketing communications, working with client service teams and partners across locations to meet business goals and earn reputation accolades for clients and dentsu.