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Art of Football Celebrates Women's World Cup Moments with 'Button Down Under' Shirt


Limited edition embroidered shirt creates a snapshot of football history

Art of Football Celebrates Women's World Cup Moments with 'Button Down Under' Shirt

Art of Football, the fashion collective and creative community that sits at the heart of modern football fan culture, has today launched the ‘AOF Button-Down Under’ shirt in celebration of the breath taking moments that made the 2023 FIFA Women’s World Cup a tournament to remember. 

Famed for turning football’s best bits into reactive streetwear, AOF were on-the-ground across the duration of the World Cup, designing the shirt in real-time as the action unfolded. The result is AOF’s most reactive piece ever; an off-white Cuban-style shirt that features 22 iconic moments from the tournament, each woven into the design with 200,000 stitches and eight hours of embroidery per shirt. The design includes references to:

  • Hannah Wilkinson’s goal for New Zealand in the tournament opener and what was New Zealand's first ever world cup win
  • Morocco’s Nouhaila Benzina, who became the first player to wear the Hijab at a World Cup
  • Asisat Oshoala's iconic celebration after scoring for Nigeria against Australia. The goal made Oshoala the first Super Falcons' player to score in three consecutive World Cups, and the first African player to score at three different WWC's
  • Brazil’s Marta, who may not have got the fairy tale ending she deserved, but her message for future generations was truly inspirational
  • Zambia’s Barbra Banda scoring the 1000th goal in Women’s World Cup history 

From a blank canvas as the tournament kicked-off in July, to the unique shirt that doubles as a snapshot of sporting history; the ‘AOF Button-Down Under’ encapsulates everything that AOF stands for: inspirational, celebratory, inclusive, and uniting. It is available now as part of a limited run of highly-sought-after pieces.

AOF ambassador, Debra Nelson, said, “Wow. What a tournament. It was a privilege to be part of this journey with Art of Football - we met so many players, fans and communities who make women’s football what it is today. I’m so proud to have played a small role in creating the AOF Button-Down Under with the team - it’s the perfect way to celebrate what has been a historical tournament for women’s football across the world.”

Gabe Cuthbert, CEO of Art of Football, said, “The AOF Button-Down Under is what Art of Football is all about. This tournament has produced so many inspirational performances and moments - many of which are part of something much bigger than football - and we’ve put them in the heart of the design for fans to wear with pride. It’s our most reactive piece ever, and it’s another step in our goal to turn football fan culture into a lifestyle.”

The ‘AOF Button-Down Under’ shirt is the hero garment in AOF’s first ever lifestyle collection, which launched at the start of the World Cup and celebrates the players, fans and communities of the women’s game. With items including the ‘Weigman Track Pants’, ‘Big Kick Energy Jersey’, ‘Russo Tee’ and ‘Down Under Jacket’, the collection unites the worlds of football and fashion and is available to purchase HERE.

The family-run, fan-led AOF community is renowned for capturing the football’s best moments, quirks and nuances and celebrating them with original merch. AOF has been at the forefront of modern fan culture since its foundation in 2013, while the collection is the latest AOF Rework series following previous collaborations with Nike, Pepsi, Budweiser, Nottingham Forest FC and more. Follow Art of Football on Instagram to stay up to date.

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Categories: Day Wear, Clothing and Fashion

Pangolin, Thu, 24 Aug 2023 11:54:49 GMT