Mass Minority is a media studio that produces Brand Popularity.
Mass Minority is a new way of marketing in a new world.
We treat brands like media products that need to be designed, editorialized and socialized in the real world. We do this by using data intelligence and leveraging media technology to create and distribute content that attracts and amplifies people at every touchpoint.
Brand Popularity is the proper formula of exposure & influence working together to drive results.
Many brands are overpaying for exposure but have little influence to show for it. We create well designed, contextually relevant content that gets socialized into the market place in the most relevant forms possible. Everything we do is informed by data intelligence and is engineered to bring brands closer to the Popularity that drives sales
Why it matters.
Brands can no longer afford to buy share of market, paid advertising dollars have lost impact in a marketplace that requires brands to build value differently. Brands today must earn their way in a marketplace where buying share is getting more expensive yet less effective. We help brands earn their share.
How we do it.
Mass Minority is built around 9 Popularity Tools.