We are part of Havas Worldwide, one of the world’s leading marketing services groups with 317 offices in 75 countries. We have UK offices in London, Manchester and Edinburgh and we’re part of a global family of Havas PR consultancies. Our sector expertise embraces retail, lifestyle, leisure, food & drink, healthcare, industrials and engineering. In the UK our clients include Asda, Nutricia, Arla Foods, Hitachi, Reckitt Benckiser, HRG, Debenhams, Greggs and Staples.
We believe that the editor is here to stay. But what we mean by ‘editor’ is changing dramatically. Today, editors can be friends, acquaintances, celebrities, bloggers, activists, colleagues, politicians and analysts… as well as journalists.
The social and editorial worlds are converging. There should be a word which unites the social media and editorial domains. How about Sociatorial? Our campaigns are built for the sociatorial world, designed to create content which percolates editorial and social channels simultaneously, creating a multiplier effect and generating social momentum.
The addition of the Cupola Lab, a dedicated Social Media function, means that we have the latest monitoring, analysis, crisis management techniques, tools and technology to build advocacy online and maximise positive conversations using social media channels.