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Grabarz & Partner
Advertising Agency
Hamburg, Germany
GWA (Germany)


Founded in 1993, G&P is a world-class creative agency headquartered in Hamburg. With more than 270 employees, the agency works with prominent global and local clients such as Deutsche Bahn, IKEA, Lidl, Burger King and Porsche. It has been named to prestigious industry lists such as Cannes Lions’ "Top Ten Independent Agencies of the Decade", "Top Ten Independent Agencies of the Decade" by Horizont magazine, „Agency of the year“ by W&V magazine, Eurobest and Clio awards, „Managers of the year“ by Horizont magazine and Campaign UK’s “The World’s Leading Independent Agencies”. 

Communication disciplines:
CRM programme communication
Promotion/POS communication
B2B communication
Mobile app development and design
Branded services design
Employee onboarding / communication
Reach media (film, radio, television, print)
Digital communication/online marketing (campaigning/maintenance)
Community communication
Content creation
Direct/dialog marketing

Strategy consulting: 
Brand strategy
Brand-focused business consulting
Brand strength survey / digital auditing
Digital strategy
Community strategy / content strategy
Creative planning
CRM / platform strategy incl. sub-strategies
Performance marketing
Data & analytics: social media analysis, search analysis, dataset analysis / number crunching

Media consulting: 
Channel planning / channel interplay
Data-based media strategy
Media auditing
  • Congstar
  • DEVK
  • Decathlon
  • Euronics
  • EXIT-Deutschland
  • Indeed
  • IKEA
  • Liebherr
  • Lidl
  • Melitta
  • Molkerei Alois Müller 
  • Porsche
  • Share
  • Radiozentrale
  • Vonovia
Even though for years we’ve ranked among the most creative agencies in Germany (and in good years among the most creative in the world): We’re not the kind of people to define ourselves in terms of awards or rankings. Sure, awards can be fun. Like having a hobby. But it would be silly to inflate this into an “official creative ranking” year upon year. Because this is exactly the kind of approach that doesn’t reflect the creative momentum an agency develops on a daily basis. Instead it reflects how much time and money an agency invests in award-focused projects day after day. That’s why we don’t define ourselves in terms of awards. But rather in terms of something a bit more complex: namely, every single project we have out there. And if it so happens that this also wins us awards, that’s fine with us. We’re easy. (Hang on a sec, is that a GOLDEN LION I see over there?!)