Wake The Town
Stuck in Motion
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition Develops First Roblox Game Inspired by Hearing Tests


Grabarz & Partner and Headraft develop 'Blackout at Mt. Earverest' to help young people test their hearing in a fun way Develops First Roblox Game Inspired by Hearing Tests

For the first time ever, teenagers can play a Roblox game inspired by a hearing test. The world's leading online hearing care provider has launched 'Blackout at Mt. Earverest', an online game in which young people can test their hearing in a fun and easy way. The game was developed and implemented for the US market with the advertising agency Grabarz & Partner and Headraft, an agency for immersive communication. 'Blackout at Mt. Earverest' can be accessed here

According to a WHO study, one billion young people are unknowingly at risk of hearing loss. Untreated hearing loss not only affects self-esteem, but it can also delay personal development and lead to difficulties at school. The game launch of 'Blackout at Mt. Earverest' is an innovative and entertaining way to provide awareness. The game is aimed at teenagers between the ages of 13 and 16, who are at a critical stage in the decades-long diagnostic gap between toddlerhood and retirement age.

'Blackout at Mt. Earverest'

Excitement at Mt. Earverest! Someone has blacked out the moon! Roblox players are just in time to help the inhabitants of the game world, who are now living in darkness, to turn the big moon switch at the summit back on. On the way, players will have to overcome a canyon, conquer a waterfall, and build a tower to the top. A rabbit, a fish, and a giraffe help them find their way in the semi-darkness of the game world with their sense of hearing. What they don't know: it's not just about reaching the top of the mountain, but also about testing their own hearing.

Players with low scores who may be affected by hearing loss can call's hearing experts for a free consultation at 305-551-2085.

While primarily focuses on helping people with age-related hearing loss, more than ten years of market experience has shown that young people still show little awareness of their own well-being and potential hearing loss. So is going where the young people are: the game platform
Roblox, which is used by 67.3 million active players every month for over 4.6 billion hours. Players who reach the finish line - the top of Mt. Earverest - are informed not only of their score, but also about the fact that various facets of their hearing ability have been tested during the game. In case of a lower score, users are advised to pay attention to their own hearing and, if necessary, to get a hearing test.

Paul Crusius, co-CEO and co-founder of, "Due to the increased use of wireless headphones and listening to loud music, children are endangering their hearing and run the risk of suffering hearing loss at an early age. That's why we want to create awareness about the topic of hearing health in a playful way. The gaming platform Roblox offers a suitable and at the same time unusual environment to reach young people with our message about hearing care. The online game, inspired by a hearing test, was developed in collaboration with Grabarz & Partner and Headraft."


Agency / Creative
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Ear care, Beauty & Health

Grabarz & Partner, Wed, 29 Mar 2023 11:57:58 GMT