ZAK Media Group Appoints Pete Way As Digital Director

ZAK Media Group, a collection of entrepreneurial marketing agencies, today announces the appointment of Pete Way, formerly head of digital at Weber Shandwick, as the Group’s Digital Director. Pete’s appointment reflects the rapid growth seen in the Group since it was formed; ZAK Media Group has grown 100% year on year since 2011. 

Pete will be overseeing digital activity across ZAK’s extensive client portfolio. Having previously held senior roles at digital agency, Joystick Interactive and creative agency, Collective, Pete has worked with brands such as Skype, Disney, Mars, Pepsi Co and the BBC. Whilst at Weber he oversaw the global content activation on ‘All things hair’ for Unilever.

Speaking on the appointment, Joanna Davies, CEO at ZAK Media Group, commented: “We’re delighted to welcome Pete to the team. He brings with him the right blend of experience, skills and leadership that will help our clients take digital activity to the next level. His extensive experience and expertise will be a fantastic asset to the Group’s growing digital offering.” 

Pete Way, digital director at ZAK Media Group said: “I’m thrilled to be taking on this new role at ZAK Media Group at such an exciting time of growth. I’m looking forward to working with a talented team, and creating innovative and stand-out digital campaigns for our clients.”