You Too Can Be Agency of the Year! New Website Floods the Market

Have you noticed that 50 of your peers have recently received the title of ‘Agency of the Year’? Have you got AOTY FOMO? 

Never fear, agencyoftheyear.co.uk is here!

The new brand and website, designed by 10 Days, puts you a few short clicks away from being immediately shortlisted for the illustrious award. No entry fees posing a barrier to entry. No barriers to entering or winning at all: those who fill out the form will promptly find out if they have won and receive a personalised winner’s certificate to flaunt to the world. Spoiler alert: everyone wins. 

Although the awards are free to enter, you can still head to the shop and spend obscene amounts of money - in true awards style. For the low low price of £10,000, winners can buy the elusive Agency of the Year trophy in the form of a giant golden physical visualisation of a pat on the back. Anyone who visits the online shop can also buy a table – vintage, solid wood – for £50,000, an instant lobster and macaroni awards dinner for £100, and so much more. 

There’s a method to the website’s madness. 

By allowing even more companies to label themselves ‘Agency of the Year’ – even more than already do – the website reveals the flaw in the system. Does a supposed rare honour not lose all meaning when it’s shared by most of adland? 

Flooding the market in this way, the website has been engineered to enable an industry reset. Its creators hope for a renewed award show approach to emerge that restores credibility, meaning, and genuine value to the act of winning, in a way that actually fulfils the purported aim of furthering great creativity.

Jolyon White, 10 Days co-founder, comments, “How is it that hundreds of different agencies can be agency of the year. In one year? If everyone’s a winner. No one is. We believe there needs to be a reset. So we have decided to flood the market, and launch agencyoftheyear.co.uk - where it’s very name gives a stamp to everyone by just being awarded by it ”

If you too wish to join the ranks of your agency peers of the year, simply visit agencyoftheyear.co.uk - we have a sneaky feeling you’ll make the shortlist.